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news / 2 months ago
company / 7 months ago
Many advertisers will have heard of Doubleclick but it’s likely that few will actually have used it.
Instead of creating and managing advertising campaigns within multiple individual platforms, Doubleclick allows you to do everything in one place, ideal for businesses running very large volumes of advertising across multiple platforms. Connecting digital marketing and revenue management, the platform enables managers to get a holistic view of their advertising activity.
Campaign management is only part of the picture – the real power is in the attribution and reporting. The main advantage of Doubleclick is primarily down to its unified view of customers. You may have heard of the phrase ‘Single Customer View’ and it’s this concept that makes Doubleclick such a valuable tool.
Since all of your marketing is managed and reported on from the same platform it allows levels of attribution not easily achievable via other means. Not only can you manage your AdWords campaigns, Bing campaigns and even programmatic advertising all in one place, you can track the same customer throughout their entire journey across each different devices, networks and platforms (including offline) and more effectively measure and attribute results to each.
Doubleclick can be an exceptionally powerful tool, but the entry requirements are high to say the least. To qualify for direct use of the platform, advertising spend needs to be upwards of multiple millions per quarter, and you are charged a pretty significant percentage of your spend to use it.
There are ways to gain access to Doubleclick and its benefits without having to spend millions on advertising per month, however this again does not come without substantial cost and for many advertisers does not prove to be cost-effective.
If you think Doubleclick could be right for your business and you want to learn more, get in touch with our advertising specialists on 0800 222 9300.
Web & Marketing
Web & Marketing