Little Mistress choose Clicky.
We’re incredibly excited to announce that Clicky will be partnering with leading online boutique fashion brand, Little Mistress!learn more
B2B & B2C
* data accurate as of 20/03/2017
** suggested minimum budget only
insight / 1 month ago
company / 1 month ago
Gmail Sponsored Promotions (GSPs) are a form of highly-targeted online advertising within the Google platform, whereby advertising campaigns are conducted based on your recent email behaviour and online purchases.
This is a unique advertising strategy where ads show up only in personal Gmail inboxes in the promotions tab. The ad is comprised of 2 creative elements: a teaser ad and an expanded ad unit, with the teaser holding a 25 character text headline and 100 characters of body text.
For advertisers looking to nurture leads, generate interest for a free trial or raise awareness of their brand, GSPs are ideal.
For example, if a Gmail user recently booked a holiday online they will have received a holiday purchase receipt via email. By choosing a selection of relevant keywords, this behaviour can then be targeted by a hire car business who operate in the chosen destination, by displaying ads to that user the next time they access their email. It is that powerful!
Teaser ads create initial engagement with a user within your target group. Upon clicking a teaser, the user will then be served the fully expanded ad, which looks like an email. The teaser ad can hold a 25 character text headline and 100 characters of body text, and you’ll only be charged when a user clicks on the ad.
Fully expanded ads are served to a user clicking on the teaser advert. A creative then expands into the email area of Gmail, which allows for videos, click to call (where relevant), brand creative and data capture to be embedded within your campaign creative. Because you’ve already paid for the user to click on the teaser ad, you won’t pay any extra when a user engages with your expanded ad.
GSP has some unique targeting capabilities, including:
Web & Marketing