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adwords
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Google AdWords™.

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Platform

adwords.google.co.uk/

Audience.

B2B & B2C

What is it?

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate. *

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness / Increase Traffic

Mediums available.

Mobile Marketing / Paid Search / Programmatic / Remarketing

Suggested verticals.

Automotive / Banking / Business / Education / Energy / Events / Fashion / Fast-Moving Consumer Goods (FMCG) / Financial / Food & Beverage / Healthcare / Industrial & Manufacturing / Insurance / Media / Property / Recruitment / Retail / Technology / Telecommunications / Transportation / Travel & Leisure

Approx. reach.

1.17 billion monthly unique searchers worldwide*

* data accurate as of 15/08/2016
** suggested minimum budget only

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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Why On-Going Care is Important for Your Website.

Google AdWords is beyond doubt one of the most effective ways of generating qualified traffic to your website, with an unrivalled level of control and precision.

If you are looking to direct potential customers who are looking for your products or services, directly to your website there is really no more powerful advertising tool to help you achieve this. AdWords allows you to place PPC ads which appear next to natural search engine results.

In the UK Google accounts for over 91% of search engine usage and worldwide there are over 1.2 billion monthly unique searchers. The advent of the Smartphone has meant searches have increased massively and catching your potential customer at the moment they are searching is vital to ensure conversion.

No visit, no fee

The beauty of the PPC model is that you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is connecting with people who are interested and want to learn more about your products or services.

Advertise locally or globally

Google AdWords allows you to target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.

Reach the right people at the right time

With AdWords your business gets found by people on Google precisely when they’re searching for the things that you offer. With 66% of UK adults now owning a Smartphone this can be at virtually anytime of the day or night and if you miss them you will miss their business.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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