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platform

Pinterest™ Ads.

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Platform

Audience.

B2C

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness / Increase Traffic

Mediums available.

Display Advertising / Mobile Marketing / Social Advertising

Suggested verticals.

Business / Events / Fashion / Fast-Moving Consumer Goods (FMCG) / Media / Retail / Technology / Travel & Leisure

* data accurate as of 04/05/2017
** suggested minimum budget only

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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Pinterest is a visual bookmarking tool that helps you discover and save creative ideas.

It allows users to share and discover new interests by posting (known as ‘pinning’) images and videos to their own or others boards and looking through content that other users have pinned.

“There are many services out there with the mission of helping you connect and share with friends; we’re the one app exclusively in the visual discovery business.” – Pinterest

Key Stats

  • 175 million users each month.
  • 75% of Pins saved to Pinterest come from businesses.
  • 20% increase in clicks after launching promoted campaign.
  • 93% of users use Pinterest to plan purchases.
  • 87% of pinners have already made a purchase after seeing a product on the platform.

Promoted Pins

Promoted Pins are just like regular Pins, only you pay to have them seen by more people. These pins fit naturally in the feed alongside organic content and can be categories through a collection of keywords. 75% of Pins saved to Pinterest come from businesses and are shown alongside organic and Promoted Pins and are intended to be relevant and useful to the user.

“The hope is that you’ll get ideas for your real life, and you’ll close the app, get off your phone and try those ideas,” – Pinterest Chief executive Ben Silbermann

Promoted Pins perform just as well, if not better, than organic Pins, helping people discover and save ideas. Promoted pins are a great way of reaching your audience in a more neutral way, as these pins fit seamlessly amongst other content on the platform.

When you Promoted Pin is saved by a user, others see that Pin in their newsfeeds. Promoted Pin campaigns like this receive an average of 20% more clicks in the month after launch, making it a very worthwhile platform to invest in. As Pins have no expiration date, your Pins will also continue to engage people and encourage sales after users have pinned them, even after your campaign has finished, making it an even better investment with directly measurable results.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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