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Sky™ AdSmart. New

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Platform

www.skyadsmart.co.uk/

Audience.

B2C

What is it?

Sky AdSmart is a great new TV advertising platform from Sky which allows businesses of all shapes and sizes to benefit from the advertising directly to over 9 million UK Sky TV users. *

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness / Increase Traffic

Mediums available.

Video Marketing

Suggested verticals.

Automotive / Banking / Business / Construction & Trade / Dating / Education / Energy / Events / Fashion / Fast-Moving Consumer Goods (FMCG) / Financial / Food & Beverage / Healthcare / Industrial & Manufacturing / Insurance / IT / Legislation / Maritime / Media / Non-Profit / Politics / Property / Public Sector / Publishing / Recruitment / Retail / Storage / Technology / Telecommunications / Transportation / Travel & Leisure / Waste Management

Approx. reach.

9 million UK Households*

Minimum budget.**

£5k per campaign

* data accurate as of 03/02/2017
** suggested minimum budget only

Further info

Speak to.

Dan Phoenix

[Digital Consultant]

tel: 01244 605 617

email: dan@clicky.co.uk

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Sky AdSmart is a great new TV advertising platform from Sky which allows businesses of all shapes and sizes to benefit from advertising directly to over 9 million UK Sky TV users.

With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.

Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life-style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

Channels you can advertise on

While Sky AdSmart means your ad is shown to your chosen audience when they are watching TV, no matter what time of day or programme, we know it’s good to know the sort of TV shows your ad might be shown on. Below is the list of channels that are currently ‘AdSmartable’.

Sky-AdSmart-CHANNELS-Jan17

Example Targeting Criteria
Sky AdSmart allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure you ideal customers get to see your TV ad. In addition to the fixed attributes detailed, we can also offer advertisers the option to create custom segments using your own customer data.

  • Experian Mosaic Lifestyle
  • Finance related attributes

    • Experian Financial Strategy
    • Affluence
    • Senior Decision Makers
  • Location options

    • Regions
    • Metropolitan Cities
    • Postcode Area
  • Lifestyle related attributes

    • Newspaper Readership
    • Early Tech Adopters
    • Fashion
    • Mobile Phone Provider
    • Mobile Contract
  • Composition of household attributes

    • Lifestage
    • Household Composition
    • Expectant Families
    • Age Of Baby & Kids
    • Pet Ownership
  • Attributes relating to the house

    • Home Ownership
    • Second Mortgage
    • Home Movers
    • House Type
    • Home Insurance Renewal
    • South Facing Garden
  • Vehicle related attributes
    • Age Of Vehicle
    • Number Of Vehicles
    • Car Insurance Renewal

While Sky AdSmart means your ad is shown to your chosen audience when they are watching TV, no matter what time of day or programme, we know it’s good to know the sort of TV shows your ad might be shown on. Below is the list of channels that are currently ‘AdSmartable’.

Here at Clicky our marketing team have been trained by Sky to research, plan and deploy these ads and provide the relevant reporting and management to ensure your ads deliver great results.

Sky AdSmart is a brand new product and we are delighted to be offering this superb platform to our clients – if you are interested in giving it a try or just want more info just contact our digital advertising team today.

'We've been waiting a long time for TV to catchup with other digital advertising platforms. By introducing this type of digital targeting into a traditional living-room format, Sky have really opened the door to digital agencies to enjoy the reach & immersive nature of TV. We look forward to seeing what can be achieved for our clients.' Oli Yeates, CEO & Founder at Clicky

Further info

Speak to.

Dan Phoenix

[Digital Consultant]

tel: 01244 605 617

email: dan@clicky.co.uk

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