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platform

Spotify™ Ads. New

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Platform

www.spotify.com/uk/brands/

Audience.

B2C

What is it?

Spotify is a Swedish commercial music streaming, podcast and video service that provides digital rights management-restricted content from record labels and media companies. It is available in most of the Americas, Western Europe and Oceania. Music can be browsed or searched by artist, album, genre, playlist, or record label. *

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness / Increase Traffic

Mediums available.

Audio Advertising / Display Advertising / Mobile Marketing / Video Marketing

Suggested verticals.

Automotive / Business / Education / Fashion / Fast-Moving Consumer Goods (FMCG) / Financial / Food & Beverage / Healthcare / Insurance / Media / Recruitment / Retail / Technology / Travel & Leisure

Approx. reach.

22+ million users (Worldwide)*

* data accurate as of 04/05/2017
** suggested minimum budget only

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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Spotify is a great platform for digital advertising, and there are some great features which allow you to get really creative with your campaigns.

Spotify is the world’s largest dedicated music streaming service with over 60 million users streaming an average of around 2.5 hours of music a day in any of 58 countries/markets.

Over 75% of these subscribers are using Spotify’s free ad-supported platform, which serves both audio, video and image ads in between tracks. What’s more, studies have shown users are happy to receive these ads in exchange for the free service.

Currently, the majority of Spotify users are under 34, but the market is diversifying- around 1 in 3 new users is over 35. The stats also show that users of Spotify’s free service, in general, are above average earners.

Some stats from Spotify:

spot

Spotify Advertising Formats

Audio ads are one of the main forms of Spotify advertising. They can be up to 30 seconds in length and are played between songs. They can’t be skipped, and are played around every 15 minutes. There is the option to add imagery to be displayed in the cover art area, as well as scrolling text which will direct users to your site. These adverts are available on mobile, tablet, desktop, web and PlayStation.

Spotify also offers many other ad formats to suit all different campaign types, including:

  • Branded Moments – Bring your brand to life with an immersive vertical video.
  • Sponsored Playlist – Exclusive one-week sponsorship of Spotify’s top owned & operated playlists.
  • Sponsored Session – Offer your audience uninterrupted listening in exchange for a video view
  • Video Takeover – Desktop video adverts
  • Leaderboard – Display ads are clickable images displayed for 30 seconds.
  • Overlay – Pop-ups on desktop and mobile which make users engage with the ad before swiping it away.
  • Homepage Takeover
  • Branded Playlist
  • Advertiser Page

Spotify Targeting

For starters, you can target people by the kind of playlist they’re listening to. For example, if your company sells sports equipment you can target everyone listening to Spotify’s workout playlists. If you’re selling holidays you could target everyone listening to the travel-themed lists.

You can then narrow down your audience more based on their age, gender, language, location, down to a particular city, and even the time of day. If you want to target people based on the device they’re using that’s also possible, and you can even choose to serve your ads to a particular network provider.

Retargeting and sequential messaging allow you to re-engage with users based on previous engagement, showing a series of ads in a particular order to create a narrative perfect for telling the story of your business and building brand’s image or reputation.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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