a beautiful new site for neville johnson.
We’re so excited to announce the launch of our latest client website, Neville Johnson.learn more
B2B & B2C
320 million active users*
* data accurate as of 17/03/2017
** suggested minimum budget only
insight / 2 days ago
news / 4 weeks ago
Out of 60 Superbowl ads shown in 2016, 45% displayed a bespoke hashtag, which beat the 35% of ads that included a URL. This proves Twitter Ads can be one of the most engaging ways to promote your goods and services.
It isn’t just big sporting events that see an avalanche of Twitter references. Almost every company worth its salt is using Twitter Ads to its advantage.
Promoted content on Twitter is created to serve a purpose to users. Forget spammy posts, Twitter Ads is all about quality content. This could range from a simple high quality image to a beautifully shot video. It generally comes in three forms:
Promoted tweets are ordinary posts, except they are clearly labelled as “Promoted.” Users can interact with promoted tweets as they would with a normal tweet – this includes favouriting, replying and retweeting. Promoted tweets can be very effective in driving traffic to your website, offering coupons and deals, drive leads by using Lead Generation Cards, advertise sales and competitions, increase your audience reach and so much more.
Promoted accounts are suggested Twitter accounts that appear on someone’s Twitter account. They’re related to the type of Twitter accounts a user already follows, meaning there’s a high chance the user wants, likes or needs your product or service. This is a big way to drive web traffic, leads and purchases, as well as increasing brand awareness and classic word of mouth sharing.
Trends, as you probably know, are the most popular topics being talked about on Twitter in the present moment. Now you can promote your very own trends based on time, context and event-sensitive factors.
Not only can you develop bespoke Twitter ads to reflect your brand’s tone, we can keep track of results, create campaigns based on leads, followers, tweet engagements, website clicks and conversions, app installs – to name but a few!
Web & Marketing