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WhatsApp™ Ads. Coming soon

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Platform

Audience.

B2C

Campaign types.

Event Promotion / Service / Product Launch / Improve Perception / Increase Sales / Lead Generation / Increase Awareness / Increase Traffic

Mediums available.

Mobile Marketing / Social Advertising

Suggested verticals.

Fast-Moving Consumer Goods (FMCG) / Food & Beverage / Media / Retail / Travel & Leisure

* data accurate as of 16/02/2017
** suggested minimum budget only

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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Over one billion people use Whatsapp every month – nearly 1 in every 7 people worldwide.

Please note that Whatsapp marketing services are not yet available. To be alerted when this service becomes available, or to discuss alternatives, get in touch.

Changes to Whatsapp’s business policy in August 2016 mean that soon, for the first time, businesses will be able to contact their opted-in customers with notifications using the app.

Whatsapp will offer businesses a range of potential messaging campaigns, with a 70% open rate offering unparalleled reach for your messages.

Benefits to using Whatsapp for your marketing include:

  • Algorithm-free – reach your entire contact list without messages being deprioritised or filtered out
  • Uncluttered inbox – as a newer platform with strict rules about spam, your messages won’t get lost in a mass of irrelevant communications
  • Rapid conversion – the speed of delivery and attention-grabbing notifications will generate a fast reaction from your audience
  • Loyal audience – the opt-in requirement means that you’ll only be sending messages to customers who really want to hear from you
  • Multimedia content – add images, sound and videos to your messages for a richer messaging experience

event promotion

Whether you want to build awareness or generate ticket sales, Whatsapp will provide you with a channel to contact those most likely to sign up directly. Links to ticket sales sites can be embedded into the message, or recipients can reply directly to RSVP.

product launch

When there’s a new product you want to shout about, Whatsapp’s broadcast list will allow you to tell all your opted-in customers in bulk. Attach images or videos of the product to give your recipients all the information they need to convince them to head to your site and purchase.

promotions & offers

Ideal for time-sensitive offers, Whatsapp will make your recipients act fast. Include unique offer codes or link tracking to measure the success of your bulk sends, and prepare your servers for the surge in mobile traffic!

Whatsapp marketing tools are not yet available for use. To explore the options currently open to your business, get in touch with a member of the Clicky team.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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