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website type

Landing Pages.

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Website Type

What is it?

A landing page is a single web page that appears in response to clicking on a online ad (via AdWords or similar). The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. *

Platforms we use.

wp-iconWordPress™.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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Service Spotlight: Design.

A landing page is a single web page that appears in response to clicking on a online ad (via AdWords or similar). The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

If designed well, landing pages can boost the performance of an advertising campaign by funnelling the users who have clicked your ads to a page which will maximise the chances of a user converting into an enquiry or sale.

We typically build a “suite” of landing pages with differing copy and/or images, and then run split testing to see which one performs best. We then take away the lower performing pages until we have a landing page that gets the highest possible results.

Design is key and we spend time with our designers to make sure the pages look great, whilst ensuring they highlight the key selling points to the product or service. If the campaign is being run across mobile or tablet devices we also need to ensure the landing pages are built to be responsive to any screen size.

We can handle the Google Analytics setup to ensure we track performance of each page and can help to integrate any forms with your in-house CRM system (Salesforce or similar).

The nice thing about a landing page is we can often break the confines of your current website’s CMS templates and design something from scratch as part of a isolated campaign. For more complex or longer running campaigns we can even build a CMS to manage the process.

Further info

Speak to.

Natalie Williams

[New Digital Business Administrator]

tel: 01244 456 397

email: natalie@clicky.co.uk

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