Advanced Google Analytics

Full end-to-end Google Analytics support from our expert team.

What is Google Analytics?

If you have a website of any kind, then the chances are you’ll need Google Analytics. Whether you’re a national e-commerce store, or a lead-generation focused SME, Google Analytics will help you know more about your customers and how you can help them.

At it’s most basic, Google Analytics is a data-hub for your website, containing answers to all of the important questions you need to know about your customers. Chances are, if you have a website, you may already even have Google Analytics set up.

Having the time and skills required to comprehensively set-up, implement, interpret and report upon this data can be difficult for many businesses. However, the data and insights captured within Google Analytics will help to provide a competitive edge, by ensuring that your business is there for customers at the right time, on the right device and with the right message. 

What kind of information can Google Analytics tell you?

  • Audience

    Through Google Analytics, you can learn how old your users are, the city they live, what their interests and hobbies are, and how many times they visit your website.
  • Technology

    You can also learn the device users are on, even down to the exact model of phone. We can even tell the screen size users were on.
  • Customer Acquisition

    Analytics can tell you exactly where your customers have come from. Whether it's Facebook, or Google. Through UTM tracking, you can even tell which email campaign, advert, or Facebook post generated the most new business for you.
  • User Journey

    We can tell exactly how users behave on your site too. Where they land, which pages they visit, and which pages make them leave. This information helps us to optimise and improve your website.
  • Website Performance

    Perhaps most importantly, we can see which parts of your website don't perform well with customers. Whether it's a slow-loading page, or a poorly converting form, Google Analytics can provide data instead of assumptions.
  • User Behaviour & Actions

    Through goal and event tracking, we can also tell which actions users complete on your website. Whether it's adding a product to a basket, watching a video, completing a form, or abandoning a purchase.

How Can Google Analytics Help Your Business?

When used intelligently, Google Analytics can provide you with data on your customers which can be used to shape your entire website or marketing strategy, and even inform your wider business model.

The data available to businesses within Google Analytics helps to prevent working through an assumption-led practice and instead ensures you work towards a data-driven methodology.

By utilising audience data within the decision-making process, we can ensure that a marketing strategy or business model always has its customers in mind, and makes informed and considered decisions as a result. By focusing on data which shows us who your customers are, how they behave, what they like and what they don’t, we can gain a competitive edge over a market which relies predominantly on guesswork.

65.6%

of the top million websites that tool BuiltWith tracks use Google Analytics.

(BuiltWith, April 2018)

74.9%

of the top 100,000 websites that tool BuiltWith tracks use Google Analytics.

(BuiltWith, April 2018)

How We Can Help?

Implementation

Training

Reporting

Website & Marketing Optimisation

Google Analytics is a powerful tool that can take your website to the next level

However, we appreciate that having the time and experience necessary to set up Google Analytics, decipher the data, report upon the information, and make proactive suggestions isn’t always possible for a lot of businesses, particularly if your website sells products or deals with transactions.

Our expert team can support with an end-to-end installation and set-up of Google Analytics, e-commerce tracking, and the creation of reports. We can even report on this data on a weekly or monthly basis as required, and provide informed, considered suggestions in relation to ongoing website optimisation, as well as marketing campaigns and activity.

Speak to a member of our team today to see how our Google Analytics implementation, E-commerce set-up and reporting service can help to ensure your business is there for your customers at the right time, with the right message.

If you’d like to find out more about Google Analytics, and how it could benefit your digital advertising or online presence, speak to our Google qualified digital Strategy & Insights team.

Ask one of our team to begin to understand your business, your aims, and commercial goals, and we can start to plan out how utilising data from Google Analytics could most benefit your business.

Whether you’re unsure of how to interpret the data and reports from your existing marketing activity, or are in the middle of building a new website and are unsure of how to setup Google Analytics’ E-commerce tracking, our Strategy & Insights team can help.

Through audience data and insights, we can help to connect you to your audience on the right device, with the right message, at the right time. It’s important that we utilise Google Analytics to collect this data and guarantee our competitive edge.

Let's Talk

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