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Following any Discovery or Insights project, we work together with you to create your bespoke strategy.
This ensures that no client is left with a large amount of research or data analysis, unsure of how to proceed. Whether it’s the production of a detailed sitemap and inclusions list for a website build, or a comprehensive 12-month marketing calendar with guidance on messaging and platforms, we believe in going that extra step.
We can appreciate that presenting you with an extensive document full of all of our research and findings can be a little daunting, and as such, it’s well worth our time to produce an executive summary, clear next steps, and a tangible output from our research projects.
Want to know more about our research projects?
39%of marketers would not call their marketing strategy effective.
49%of marketers admit to not having a clear or defined digital strategy.
The digital strategies we produce following an insights or discovery project are entirely bespoke to your business. They might take the form of a sitemap, website inclusions, and guideline through the build, or alternatively, it might be a 12-month marketing calendar, complete with messaging suggestions, and creative guidance.
Our experienced team works collaboratively with you to strategically plan clear and measurable next steps with realistic actions, producing a comprehensive strategy, outlined by a clear and detailed understanding of your audience. As part of your strategy, we also work productively with clients to plan a resulting calendar or timeline of tasks, with actions prioritised in accordance with your wider business goals.
Our mission is to ensure that every one of our projects results in clear, identifiable next steps which both parties can easily measure.
Here are just some of the brands our Strategy & Insights team work with.
At their most basic, discovery projects are large-scale, comprehensive research phases, within which we will attempt to gather as many learnings as possible, covering everything from your business, goals, audiences and customers, right through to technical SEO audits and UX / design reviews. They’re perfect for business and brands that know they want to move into the digital space, but don’t know where to begin, and don’t want to risk mistakes.
We know that the path to online success lies in data and research. If you’d like to find out more, why not check out a project?Discovery Projects
In contrast, insights projects are more specific, focused research projects which seek to analyse and address a particular problem area. This might be poor performance in organic search rankings, or a declining conversion rate. These projects are typically narrower in their focus, and allow us to utilise our expertise and insight to address a specific issue in particular.
If you’re struggling to solve a problem with your website or marketing efforts, consider looking into an insights project. We’d be happy to help.Insights Projects