User testing can make the difference between success & failureGet a FREE Quote
Often, we see potentially amazing website projects go astray because the project begins to focus too much on the internal assumptions a business might hold about their customers, and not enough on the views, opinions, and insights of the end-users themselves. We believe in working closely with our clients to ensure that their websites are fully-tested and trialed with a group of their customers or clients.
User testing helps to ensure that any website which goes live has the most important people as first priority: the end users. Working with our clients, we look to arrange user testing sessions with our clients, whereby we spend time with a group of their customers or clients as they engage with the new website.
Our expert design, UX, and development teams will be on hand to discuss any potential distractions or disruptions to the journey, as the user progresses. The time spent within this user-testing phase can prove invaluable to achieving the greatest success with your website launch.
These sessions are planned, arranged, and managed by our team here at Clicky, and it’s completely up to you whether you’re present for the testing or if you’d like to leave it to our award-winning digital design, web, and UX teams. Before the sessions, we take time to fully audit the existing user journey and existing user behaviour on your site, so that we can create a number of scenarios we would like individuals to test. We’ll then conduct these sessions on your behalf, asking users a number of questions and prompts as they work through the website.
Unlike some other agencies, we won’t simply pick people we know to do the testing. Instead, you can rest assured each and every individual tester will be a member of the public who are representative of your audience and customers. The resulting output of these testing sessions is the visual screen recordings of users interacting with the website, their feedback, as well as an additional document of our own analysis and suggestions, following the testing sessions.
Naturally, remote user testing is often beneficial due to being a less costly solution, and does certainly still have it’s advantages. Your website will still be tested by real people, and we’ll still have a significant degree of control in selecting the users who will be testing the website. Indeed, we’ll still go through exactly the same process in assessing the existing user journey data, and planning scenarios with the same comprehensive detail as if we were doing a face-to-face testing session.
By using a number of platforms for remote user testing, we are able to provide a more cost-effective solution to brands who simply want to test one area of an existing website, or would like to run smaller scale tests. This option is certainly beneficial for clients who perhaps don’t need a full, comprehensive website testing session with a large number of users.
Of course, we believe the best natural progression from a user testing session is to consider ongoing conversion rate optimisation (CRO) as we look to improve the user journey on the website, and improve the number of people taking a desired action by streamlining processes. Similarly, many clients feel our ongoing website maintenance team, ProSupport, helped wonderfully in implementing the resulting tweaks, changes, or amendments to their website following user testing sessions.
You can find out more about both CRO and ProSupport below.
Whether you’ve got a website that’s about to go live, or if you’re just updating a section of your website and would like to know how audiences will react, our Strategy & Insights team can help to ensure we’ve thoroughly tested your work before launch date.