Marketing Fundamentals

A range of Marketing courses including:

Structuring a digital campaign
How to plan a digital strategy 
Organising your team

Marketing Training

Our team of experts can show you how to get the most out of your marketing strategy.

Ideal for learning the key principles of marketing and demonstrating how best to apply these in order to amplify the effectiveness of your marketing efforts and your organisation’s performance.

What our Marketing Fundamentals training session includes:

  • Understanding a full strategic approach:

– What it is?

– Marketing fundamentals & conversion funnel planning

  • Understanding your online audience:

– Why is it important to understand your audience

– What touch points you have with your audience to feed the conversion funnel

– The importance of persona mapping

– How to create buyer personas

  • How to plan a effective content plan that aligns with your SEO strategy: 

– Keyword research

– Competitor research

– Step by step guide to creating a content plan

  • How to develop a marketing plan: 

– Data capture

– How to review data and set ongoing goals from learnings


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