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Tell Your Brand Story to Millions
Video ads are a brilliant way of engaging with existing customers and generating brand awareness for new and growing businesses.
According to research, “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.”
Our Clients
Here are a selection of clients we've run Video Advertising campaigns for.
Video Ad Creative
Every platform is different and your video ads need to be designed or tweaked to best suit each one.
As with all the best digital strategies, when planning your video you should start with your audience in front of mind, and seek to develop your video so it speaks to each audience in a meaningful and effective way.
When running pre-roll video ads on Youtube, you have approximately 6 seconds before your ad can be skipped. So its vital to capture your audience’s interest in this very short space of time. In addition to the video itself, it’s possible to include interactive elements such as CTA overlays and links to your site or mobile app.
Learn about our Video & Photography Services
Video Platforms
Sky AdSmart
Sky AdSmart revolutionises TV advertising as we know it. For the first time, it allows businesses to precisely target who sees their TV ad.
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One of the most visual and creative social platforms, Instagram allows users to share videos and imagery with their followers, and not forgetting the ability for businesses to advertise their products and services to a large audience.
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YouTube
The numbers are staggering – YouTube has over a billion users, almost one-third of all people on the internet, in more than 88 countries. Each day these users watch a billion hours of content.
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The largest of the social platforms, Facebook has over 1.3 billion daily active users worldwide. This is perfect for businesses to reach both niche and broader audiences to promote their products or services.
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Twitter’s global monthly users currently stand at 330 million, the perfect audience for you to advertise to.
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Snapchat
Snapchat is a fun mobile messaging platform that allows users to send photos and videos (lasting no longer than 10 seconds) to friends in an instant.
Snapchat is the fastest growing social media platform, with 178 million daily active users, who spend 30 minutes on average using the app each day.
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Video Remarketing
Video remarketing enables you to serve video ads to your audience, either based on how they interact with your website, or after engaging with your existing video content.
One way this feature can be highly effective is to tell a progressive and engaging story, split across a number of individual videos. As each video is viewed, the user is served with the next chapter of the story.
Video remarketing is not only great for bolstering brand awareness, but also for driving customer loyalty and retention.
Learn more about Remarketing
Pricing
The pricing for Google Ads video campaigns is a Cost Per View (CPV) model. This means you only pay when someone watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with an interactive element – whichever comes first.
For other platforms, the pricing model is often Cost Per Thousand Views. In the case of AdSmart, a user must watch 30 seconds before being charged.
To plan, conceptualise, build and manage your campaigns, we charge an hourly rate of £70+VAT per hour.