Webinars
Insightful webinars from our digital experts.
Access our team of specialists
Each month we bring to you an online webinar where a one of our digital experts will delve into the world of digital and provide you with insights, top tips and actions to take away. The topics range from using UX design to drive conversions to local SEO.
Is there a topic you’d like to know more about? Drop us a message and we’ll certainly consider it for a future webinar!
You can catch up on all of our latest webinars below. These can also be viewed by visiting our YouTube channel.
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Local SEO – Beyond the Basics
Our SEO manager, Alex, takes you beyond the basics of local SEO.
Local SEO is an essential component for all businesses and brands with a physical presence, even those who are nationwide. It’s an effective way to reach a local audience who are searching for local, relevant information. If done well, local SEO can provide long-term success.
The webinar covers:
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Local SEO
What is local SEO and why it's crucial? -
The basics
The basics of local SEO -
Advanced
Advanced local SEO
Local SEO - Beyond the Basics
The most common eCommerce SEO mistakes (and how to fix them)
If you run an eCommerce site and you’re struggling to build organic traffic, or you’re looking to get the edge in a competitive market then this session will give you the tools to do so.
The webinar covers:
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Platforms
Different Ecommerce platforms & their quirk -
Trust
Trust signals, quality and authority -
Friendliness
Crawler friendliness
The most common eCommerce SEO mistakes (and how to fix them)
Google Ads DSA campaigns (what are they & how to use them)
DSA campaigns are still a relatively underused feature in many Google Ads accounts. They can help to fill in the gaps of your existing search campaigns, drive account expansion, and can bring in (relevant) incremental traffic that your search keyword strategy is missing out on. They can also be especially effective when paired with one of Google’s automated bidding strategies.
The webinar will cover: What are DSA Campaigns?, when to use them, how to set up a DSA campaign and tips & best practice for using DSA
The webinar covers:
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What are DSA campaigns?
What are they and when should you use them -
Setup
How to set up a DSA campaign -
Best practice
Tips and best practice for using DSA
Google Ads DSA campaigns (what are they & how to use them)
How UX design is used to drive conversions
UX, or user experience, is a term used to explain how somebody interacts with, thinks and feels about your product. Good user experiences don’t just happen – every step of the user journey must be carefully considered and designed in order for the user to achieve their goals.
The webinar will cover: The UX process, from research to completion, how to conduct user research and analyse your findings, how to use your findings to construct user personas and stories and wireframing and designing products with a conversion focus
The webinar covers:
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The UX Process
from research to completion -
Personas and Stories
How to use your findings to construct user personas and stories -
Conversion Focus
Wireframing and designing products with a conversion focus
How UX design is used to drive conversions
How to improve your conversion rate in 2019
David, our Client Strategy Manager, explains how small gains in your conversion rates can make a massive impact. When done correctly, CRO can help you generate more business from the traffic that you already have. Only 28% of companies would say they are satisfied with their online conversion rate (eConsultancy). If you think your conversion rate could be improved this webinar is for you.
The webinar will cover: Quick intro to CRO, why should you care?, 2019 ‘quick wins’ strategy and what CRO could mean for your business
The webinar covers:
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Conversion rate
What is conversion rate and what does a good one look like? -
Impact
The impact improving your conversion rate can have on your business -
Top tips
Ways in which you can improve your conversion rate in 2019
How to improve your conversion rate in 2019
