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prosupport™

Apropos Conservatories.

★★★★★ "Working with Clicky's ProSupport team on this project was fantastic. Service was streamlined and design changes were done with patience and some great expert advice. The team were positive and proactive throughout and the finished work looks excellent on site." Hannah Barnes

The client

aproposconservatories.co.uk/

About Apropos.

Apropos have been designing, manufacturing and installing bespoke glass and aluminium structures for over 50 years.

Vertical.

Construction & Trade

Audience targeting.

B2C

The project

Team

Abby Gibbs.

ProSupport™ Manager

Nathan Smedley.

ProSupport™ Developer

Apropos design, manufacture and install bespoke glass and aluminium structures. Their beautiful and functional constructions are designed to stand the test of time, with their very first structure still in perfect condition – over 50 years later.

A longstanding client of Clicky Media’s, Apropos turned to us to help them achieve a wide range of marketing objectives.

Apropos’ key objectives:

  • Raise awareness of their brand as leaders in the sector, offering top quality products
  • To make it as easy and seamless as possible for a client to find the information they are looking for, reach out to their sales team, and ensure the whole design to installation process is as straightforward as possible.
  • Increase conversions via the site at each stage of the funnel

Why Did They Choose ProSupport?

Apropos have been working with our natural search team for around five years but took out a ProSupport retainer in order to get reactive technical support for their website. This included a range of development work, from specific projects that Apropos briefed in, to reactive changes proposed by Clicky to improve the overall performance of the site. We provided Apropos with a 6 month workflow, so they knew exactly what they could expect from us and when, allowing for any ad hoc development work as the need arose.

Mobile Responsiveness

Apropos’ ProSupport retainer includes regular audits of their site, to see if there are any areas that could be improved. During these audits, Clicky identified that the website had been built with two separate themes – one for desktop and one for mobile – we therefore dedicated time to unifying the site and making it responsive across all devices.

'Responsiveness makes the website more user-friendly, making it easier for users to navigate around and get the content they need regardless of the device they’re using.'
Abby Gibbs, ProSupport Manager, Clicky Media

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Responsiveness makes the website more user-friendly, making it easier for users to navigate around and get the content they need regardless of the device they’re using. Not only does this help to achieve two of the client’s main objectives, ease of use and increased conversions, but the newly responsive site takes less time to implement changes on – saving Apropos money.

New Page Builds

To promote the launch of their new Lux range, Apropos asked the ProSupport team to build a new page showcasing the range. The team built a new template from scratch to get the best results and ensure the most important content was well displayed and easily accessible. A consistent brand image and experience was maintained, with the new page staying in keeping with the appearance and layout of the website despite the new template.

The Results

The new custom-built page for the Lux range is showing excellent results for Apropos.

  • The exit rate for the page is 52% lower than site average
  • Users spend 10% longer than average viewing the content.

Responsive site changes have led to an increase in conversion rates and key metrics across the board, as well as reducing the costs of any future website changes.

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