Benchmarx

Digital marketing strategy driving continuous results.

Visit Benchmarx
1.

Background

Benchmarx are a kitchen and accessories specialist company, established in London in 2006. They now have more than 110 branches nationwide.  

As a member of Travis Perkins PLC, Benchmarx is also part of a group of leading companies in the builder’s merchants and home improvement markets in the UK. They are a young, fresh-thinking company that’s already a major supplier to the UK’s building and construction market.

Benchmarx sell to trade professionals only because they believe customers will get the best possible results if their kitchen is installed by an experienced tradesperson. They give their customers access to top brands at competitive trade prices, backed up by comprehensive guarantees.

Clicky began working with Benchmarx in 2015, to help increase online conversions for their branches and for store trade logins. Key goals are to book a survey, book an appointment, request a brochure and open a credit account.

2.

Digital Marketing

We run a varying range of paid activity for Benchmarx, from supporting with new branch openings to launching new product ranges online.

Despite working collaboratively for a number of years, we still constantly strive to strengthen performance and the results we generate for Benchmarx. As activity for each new store launches, we take data and learnings from these in order to continually strive for improvement in all we do.

After the change to the new website in December 2017, organic visibility had dropped significantly. Since then, we have provided recommendations and carried out work to rectify this, including conducting thorough technical audits, a refresh of keyword research, title and meta optimisation of important pages, a local SEO audit of all Benchmarx branches across the UK, further website recommendations and content writing.

3.

Results

We’re proud of the results we’ve achieved for Benchmarx and the strong partnership we have nurtured with the client. We look forward to continuing to help push their business forward and, of course, producing fantastic results.

Check out some of the headline results we’ve recently achieved for the client below. The team are continuing to build upon these results month-on-month. 

64.3%reduction in account CPA within 6 months

36.17%increase in CVR within 6 months

186%increase in average organic ranking position within 6 months

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