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★★★★★ "The website looks first class and the best in our market so well done to you and your team." Dani Sadler, Branding & Marketing Coordinator

The client

About Birlea.

Birlea Furniture has been trading for over 17 years and are an industry leader in the furniture market



Audience targeting.


The project

Website type.

Business Websites / Showcase Websites

Web platform.

magento-iconMagento™. wp-iconWordPress™.


April 2015


6 months


Hayley Sackett.

Lead Digital Designer

Nathan Smith.

Lead Back-End Developer

Rhian Williams.

Digital Design Manager

Belinda Frost.

Key Account Manager

Project: Improving brand perception and modernising an online business

Birlea Furniture has been trading for over 17 years and are an industry leader in the furniture market. They offer high quality furniture at competitive prices to the UK trade market.

As they were undergoing new branding, Birlea required a new website that was sleek and fresh, whilst being completely functional from both a user and business operations perspective. Their previous website was somewhat dated and didn’t accurately reflect the brand and their innovative nature effectively.

During this time the business was also moving to the latest version of an ERP solution, so full integration was required across all aspects of the website. The website also needed to be much more manageable and automated whilst working with a number of internal systems.

Navigation, structure and the general approach to content, layout and products needed to be readdressed and enhanced creatively whilst becoming more practical from a user journey perspective.

solution: Refinement, integration and optimisation

Using our knowledge of effective website design, development and digital marketing, combined with client input, we prepared an updated sitemap covering all required content whilst making this much more intuitive and user friendly with simplified navigation. With the range of information, collections and products on the website, users needed to have the ability to easily navigate whilst browsing, making finding resources and content an easy task.

The entire website and overall approach was readdressed and redeveloped from both a creative and structural perspective to better reflect the new Birlea branding and business proposition, whilst focusing on the overall key website goals.

The website underwent full re-planning with a vast amount of improvements to ensure we delivered an industry leading, modern, marketable corporate website for the client. Several new areas, pages and features were added to improve user experience and the level of content and resources available to visitors where this was deemed beneficial.

Navision was integrated via a bespoke solution to allow for one central product management system to handle both the internal stock and delivery systems whilst also populating the website via a live feed.



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