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police-1
marketing

British Transport Police.

★★★★★ "Clicky Media did a great job designing the annual plans we set for the British Transport Police. We are delighted!" Orla Sedze, Communications Manager

The client

btpa.police.uk/news-events/policingplans

About British Transport Police.

Established in 2004, The British Transport Police Authority (BTPA) is the independent body responsible for overseeing the work of the British Transport Police (BTP) for rail operators, their staff and passengers.

Vertical.

Public Sector

Audience targeting.

B2C

The project

Aims.

Increase Awareness

Marketing mediums.

Email Marketing

Marketing platforms.

clickymail-iconClickyMail™.

Launched.

June 2015

Duration.

3 months

Team

Mark Turnbull.

Digital Project Manager

Hayley Sackett.

Lead Digital Designer

Rhian Williams.

Digital Design Manager

Every year, the BTPA produce a differently designed set of annual policing plans and this year the authority approached Clicky to design the targets document for 2015/16.

Not only was it a new design with a different edge they wanted, but it was also their 10th year anniversary, and therefore the design needed to be extra special to help celebrate their achievements.

In previous years, the document had lacked personality and was more design- focused towards internal stakeholders than the general public. The aim of the 2015/16 document was to create an engaging and helpful resource that appealed to both BTPA stakeholders and the general public.

Excited to get started and looking to inject personality and colour into the new documents, we created a suite of friendly, rich, modern and interactive PDFs. Infographics and large imagery were used to break up text in the information-heavy document, making it not only easier to read and absorb but a lot more engaging.

Alongside the project of creating the Policing Plans, we also incorporated a landing page onto the BTPA’s existing website, so the plans could be found and downloaded easily or read online. Within this, we also added animation features to increase engagement levels.

we designed and developed a dynamic, editable email template that BTPA could re-use in the future

To coincide with the launch of the new documents, an email campaign was also needed. In accordance with the new plans, we designed and developed a dynamic, editable email template that BTPA could re-use in the future, to send to all BTPA members, directing them to a feedback form on the landing page.

The client was extremely pleased with the final product, as they believed we managed to not only produce a great looking document but also provided them with a well-designed tool to engage their customers with – a necessity needed as they seek to strengthen their brand identity and relationships with stakeholders.

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