Transforming Cosatto's e-commerce experience: a 23% increase in conversion rate
Cosatto designs bold, colourful children's travel systems and accessories, from car seats to strollers. They came to Clicky to replace an ageing custom e-commerce platform with a conversion-optimised, fully responsive site, without losing the playful brand identity that makes Cosatto, Cosatto.
The results
The numbers behind the work: what the Cosatto engagement delivered.
Known for its distinctive patterns and playful brand identity, Cosatto sells directly to consumers through its own website alongside other retail channels. The brand needed a digital experience that matched the energy of its products and converted browsers into buyers.
The Challenge
Cosatto's existing custom platform had become outdated and was holding back growth. The business needed a fully responsive, conversion-optimised website that could scale its direct-to-consumer sales. At the same time, it was essential to maintain Cosatto's strong brand identity and distinctive design style while significantly improving usability and the overall user experience.
Behind the rebuild
Where outdated IA met new structure.
The Solution
Our UX and CRO team grounded the redesign in user testing and behavioural analysis, using data-driven insights to pinpoint exactly where shoppers were hesitating and dropping off. From there we rebuilt the site around clarity, consistency, and ease of use, with a simpler navigation system that reorganised categories and subcategories to improve product discovery and simplify the user flow.
Product listing pages were overhauled with clearer layouts, better product information hierarchy, and user-friendly filtering. On product detail pages, we prioritised key information within the top fold: three core USPs, pricing, design options, reviews, and a clear call to action, alongside delivery and payment details.
Every design decision was made with one goal in mind: making it easier for customers to find, fall in love with, and buy Cosatto products.
Product detail page
The top fold, redesigned around intent.
The Results
The redesign delivered against the brief on every metric that mattered. With clearer navigation, simpler product discovery and a top-fold PDP built around the buying decision, conversion rate climbed +23% YoY, average order value rose +10%, and Q3 engagement rate jumped +17.5% YoY, all without softening the bold, playful brand identity that makes Cosatto, Cosatto.
Onboarding & advice
Where browsers turn into buyers.
1 service in the mix
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