Case Study / Cosatto
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DiscoverY
Cosatto designs bold, colourful children's travel systems and accessories, from car seats to strollers.
Known for its distinctive patterns and playful brand identity, Cosatto sells directly to consumers through its own website alongside other retail channels. The brand needed a digital experience that matched the energy of its products and converted browsers into buyers.
The Challenge
Cosatto's existing custom platform had become outdated and was holding back growth. The business needed a fully responsive, conversion-optimised website that could scale its direct-to-consumer sales. At the same time, it was essential to maintain Cosatto's strong brand identity and distinctive design style while significantly improving usability and the overall user experience.
The Solution
Our UX and CRO team redesigned the site with a focus on clarity, consistency, and ease of use. We built a streamlined navigation system, reorganising categories and subcategories to improve product discovery and simplify the user flow.
Product listing pages were overhauled with clearer layouts, better product information hierarchy, and user-friendly filtering. On product detail pages, we prioritised key information within the top fold: three core USPs, pricing, design options, reviews, and a clear call to action, alongside delivery and payment details.
Every design decision was made with one goal in mind: making it easier for customers to find, fall in love with, and buy Cosatto products.
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Increase in Conversion Rate YoY
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Increase in Average Order Value
0%
0%
Increase in Engagement Rate (Q3 YoY)