how can we help?

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.


We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.


call 0800 222 9300 lines open at 9am this morning

Enquire Now.

Darwin Escapes | Bank Holiday Competition.

The client

About Darwin Escapes.

Darwin of one of the UK's largest holiday park companies with 20 beautiful parks across the UK


Travel & Leisure

Audience targeting.


The project


Increase Awareness / Service / Product Launch

Marketing mediums.

Social Advertising

Marketing platforms.

facebook-iconFacebook™ Ads.


Beth Kennedy.

Content & Outreach Executive

competition to celebrate a new website launch

Darwin Escapes offer 5-star holiday home ownership and holiday breaks within the United Kingdom. They specialise in ‘Boutique’, ‘Luxury’ and ‘Traditional’ holidays within their beautifully maintained parks across the UK, which range from superior quality lodge retreats in coastal or idyllic rural settings, a full range of leisure facilities and home-from-home accommodation.

The client required an interactive competition that helped to build the overall Darwin Escapes brand awareness, following the launch of their new website. It was also important to the client that the competition focused on their four parks that offered both holiday home ownership and holiday breaks.

increased interest in the darwin brand

The first thing we did was under take initial research in order to identify key audiences and demographics that would fit perfectly into each park setting (which were; family, romantic/spa and activity breaks) and the types of prizes available. We also developed a strategy across paid and organic to help make the competition as accessible to the targeted audiences as possible, whilst ensuring the entry process stayed simple and intuitive.


It was important to keep the first Darwin Escapes competition as straight forward as possible, in order to showcase the website effectively whilst creating a fun, engaging and simple experience for users. This would ensure positive perception of the brand, and hopefully achieve subsequent holiday bookings and ownership enquiries.

Darwin Escapes saw a vast number of entries taking an interest in their brand and submitting further interest within individual parks for latest news and offers

Targeting people within the UK to encourage them to take a break within the country, we used a bespoke application that allowed us to provide a quick turn-around competition following the launch of the new website. Having fully editable functions and customisation, the application allowed us to tailor the competition accordingly with the Darwin Escapes brand. We also designed a full creative suite across social media channels and blog post design that incorporated true Darwin Escapes style and branding.

Following the competition closing, Darwin Escapes saw a vast number of entries taking an interest in their brand and submitting further interest within individual parks for latest news and offers. There were 504 overall entries, which helped to boost overall Page Likes via Facebook advertising and the overall database for Darwin Escapes holiday breaks.



Apropos Conservatories.


Grosvenor Beds.


Manchester City Council.


Kielder Waterside.


Amazed by Science.


Head of Zeus.

Coming soon

Web & Marketing

Bagnall & Morris.


Nice-Pak International.


East Manchester.

Web & Marketing

Dubai Global Travel Group Conference.

View more.


a beautiful new site for neville johnson.

We’re so excited to announce the launch of our latest client website, Neville Johnson.

learn more