An 815% ROI from a rebrand and website overhaul for Dayinsure
Dayinsure is one of the UK’s leading providers of short-term and temporary car insurance. They came to Clicky to take the brand to the next level: a full rebrand and a modern, conversion-focused website built to lift conversion rate, sharpen the user experience and pass Core Web Vitals. The new site paid for itself in 12 days.
The results
The numbers behind the work: what the Dayinsure engagement delivered.
Dayinsure pioneered pay-as-you-go car insurance in the UK, letting drivers cover a vehicle by the hour, day or month. With temporary cover becoming a more crowded space, the brief was to put Dayinsure at the front of the pack on digital experience, not just price.
The Challenge
Dayinsure asked us to take one of the UK’s leading car insurance providers to the next level. The existing site was doing a job, but it wasn’t reflecting the brand’s position in the market or converting the traffic it was earning as hard as it could.
The goals were clear: dramatically improve conversion rate, deliver an outstanding user experience, and lift performance across Core Web Vitals. To do that properly, we needed to understand the market, the audience and the competition before a single pixel was designed.
The Solution
We started with discovery. Our research and planning team worked alongside our UX designers to map the market, run competitor and audience analysis, and identify the opportunities to position Dayinsure at the forefront of digital experiences in car insurance.
From there, our strategy and UX teams developed a refreshed brand identity, then handed it to design and development to build a modern, mobile-first, conversion-focused website on top of it. Every template was designed around the journey a temporary-cover customer actually takes, so the path from landing to quote to purchase was as short and as clear as we could make it, on any device.
Performance was baked in rather than bolted on, so the new site loads fast and holds up against Core Web Vitals rather than fighting them.
The Results
The overhaul paid for itself, fast. The increased revenue from the new website recovered the entire investment in just 12 days, an 815% return on investment, with a faster, clearer experience driving more of Dayinsure’s traffic through to a completed policy.
The result is a brand and a site that match Dayinsure’s position as one of the UK’s leading short-term insurers, and a platform built to keep converting long after launch.
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