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Early Hours Branding
web

Early Hours.

The client

earlyhours.co.uk/

About Early Hours.

Early Hours is a creative London-based floral design company specialising in events and weddings, as well as producing weekly floral displays for London offices, hotels, restaurants and private homes.

Vertical.

Retail

Audience targeting.

B2B & B2C

The project

Website type.

Business Websites

Web platform.

wp-iconWordPress™.

Team

Hayley Sackett.

Lead Digital Designer

Early Hours is a creative London-based floral design company specialising in events and weddings, as well as producing weekly floral displays for London offices, hotels, restaurants and private homes.

The client approached Clicky to undertake a full branding exercise, as well as to design and develop a new website.

The brief

The aim of the branding exercise was to create a brand identity that would reflect the creative nature of the business, whilst standing out against the competition. Ultimately it needed to be quirky, unique and extremely special to reflect the individuality of Early Hours’ business.

The logo needed to capture the creativity and imagination that goes into their work, as they specialise in creating unique and special floral arrangements.

In addition to designing their branding, we created a landing page that would be used whilst their new website was in development. This allowed visitors to sign up with their email to the Early Hours’ newsletter, ensuring they would be notified when the new website went live, as well as receiving any company news.

The client required a modernised version of their existing website, with copious amounts of their stunning imagery used across the site to show off their stunning floral displays.

The aim of the new branding and website was to increase online presence, brand awareness and ultimately sales.

Early Hours Flowers

What we did

The logo was hand drawn by our design team to represent the creativity that goes into the work Early Hours do, as well as the personal service their customers receive. It’s a truly bespoke design that is personal to the client.

The elements in the logo (dream catcher/mushroom/flowers) are reflective of Early Hours’ work, and are a common occurrence throughout their projects. Keeping the seasonality of floristry in mind, we came up with 4 individual colour palettes for the logo, in order for it to be updated with each season and represent the flowers that would bloom during different times of the year.

We took a collaborative approach to the branding, as the client was hugely involved in the project. This added a real personal touch to the new identity, which the client was extremely happy with!

The landing page was designed to be very vibrant and inviting to engage audiences and entice them to sign up to the newsletter. The new logo featured on the landing page alongside contact details to ensure potential clients could easily get in touch with Early Hours.

Re-designed with eye-catching colours and images in mind, we created a gallery on the new site that the client could regularly update with their latest work. Beautiful illustrations were also incorporated across all pages on the site, with subtle animations to give users a better experience when navigating the site.

The client received an elegant website that promotes their services and showcases their stunning creations.

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