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Eurochange.

★★★★★ "The 'Discovery Phase' helped us to understand our own audience a lot better as well as how we sit in the online marketplace and against our competitors. We particularly enjoyed the design process - seeing the ideas begin to come to life." Nick Waters, Online Marketing Manager

The client

About Eurochange.

Established in 1975, Eurochange has grown from strength to strength by delivering fair value pricing, reliable products and well trained staff as well as providing corporate travel money solutions to major companies.

Vertical.

Financial / Travel & Leisure

Audience targeting.

B2C

The project

Website type.

eCommerce Websites

Launched.

December 2016

Duration.

4 months

Team

Hayley Sackett.

Lead Digital Designer

Matt Richards.

Digital Designer

Oliver Yeates.

CEO & Founder

Rhian Williams.

Digital Design Manager

Sam Gadsby.

Managing Director

Established in 1975, Eurochange are the foreign exchange experts, with over 40 years experience and 143 branches on High Streets throughout England.

They take care of thousands of transactions every single day, across over 70 currencies and to 194 countries around the world.

The brief

The Eurochange websites were outdated and not particularly user-friendly. Working in conjunction with their in-house developers, Eurochange needed someone to design a more modern, streamlined website that helped them to achieve a greater number of online conversions.

The strategy

We started the process with a full discovery phase, where we undertook in-depth research into the client, the results from their existing website and their industry. This helped us to form a better idea of what a successful website would look like before we began designing.

A kick-off meeting with the client gave us the opportunity to present some initial ideas and for them to give us some feedback, allowing us to refine and improve our ideas throughout the process until we came up with something Eurochange loved.

'A kick-off meeting with the client gave us the opportunity to present some initial ideas and for them to give us some feedback, allowing us to refine and improve our ideas throughout the process until we came up with something Eurochange loved.
' Sam Gadsby, MD at Clicky

The results

The end result was a pair of modern, clean and simple designs that looked much more up-to-date. The checkout process was streamlined, enhancing the UX. We added a sticky order summary, reminding users of the contents of their basket to help reduce the rate of abandonment.

We helped to join up the online and offline user journeys by including a branch finder, helping users to find their nearest physical location if they prefer to conduct their currency transactions face to face. We also added a bit more personality to the site, with features demonstrating how much everyday items cost in different locations in different currencies, helping visitors to decide how much currency they needed to buy.

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