Free Download: Digital Marketing in higher education white-paper.
The disruptive power of digital technologies has had an impact on every industry and the higher education sector is no different.get a copy
Established in 1975, Eurochange has grown from strength to strength by delivering fair value pricing, reliable products and well trained staff as well as providing corporate travel money solutions to major companies.
Lead Digital DesignerFollow @HayleyClicky
Digital DesignerFollow @mattclicky
CEO & FounderFollow @OliYeates
Digital Design ManagerFollow @RhianClicky
Managing DirectorFollow @SamClicky
Established in 1975, Eurochange are the foreign exchange experts, with over 40 years experience and 143 branches on High Streets throughout England.
They take care of thousands of transactions every single day, across over 70 currencies and to 194 countries around the world.
The Eurochange websites were outdated and not particularly user-friendly. Working in conjunction with their in-house developers, Eurochange needed someone to design a more modern, streamlined website that helped them to achieve a greater number of online conversions.
We started the process with a full discovery phase, where we undertook in-depth research into the client, the results from their existing website and their industry. This helped us to form a better idea of what a successful website would look like before we began designing.
A kick-off meeting with the client gave us the opportunity to present some initial ideas and for them to give us some feedback, allowing us to refine and improve our ideas throughout the process until we came up with something Eurochange loved.
The end result was a pair of modern, clean and simple designs that looked much more up-to-date. The checkout process was streamlined, enhancing the UX. We added a sticky order summary, reminding users of the contents of their basket to help reduce the rate of abandonment.
We helped to join up the online and offline user journeys by including a branch finder, helping users to find their nearest physical location if they prefer to conduct their currency transactions face to face. We also added a bit more personality to the site, with features demonstrating how much everyday items cost in different locations in different currencies, helping visitors to decide how much currency they needed to buy.