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Global Travel.

★★★★★ "Clicky are a fantastic agency and have provided us with outstanding services from start to finish" Darren Zabinski, Head of Marketing

The client

About The Global Travel Group.

The Global Travel Group has been established for over twenty years, inspiring people to run their own successful business within the dynamic world of travel.


Travel & Leisure

Audience targeting.


The project


Increase Traffic / Lead Generation

Marketing mediums.

Display Advertising / Paid Search

Marketing platforms.

adwords-iconGoogle AdWords™. google-gdn-iconGoogle Display Network (GDN).


March 2016


12 months


Heather Maryniak.

Senior Digital Account Manager

The Global Travel Group, part of Stella Travel Services UK, are one of the largest, independent UK travel chains.

Established for over twenty years, they inspire people to run their own business in the lucrative travel industry.

Clicky were asked by The Global Travel Group to take charge of their digital marketing efforts and see what improvements we could make on their previous cost per lead. The main aim of the project was to reduce the cost per lead and reach 1,150 conversions with a conversion rate of over 6.5%.

We took over the management of the Google AdWords account, and created a new bespoke landing page for advertising. In regards to Google AdWords, we created new accounts, whilst completely rebuilding others. We also utilised new display ads and implemented unused functions within the platform.

Since we took over their digital marketing, the Global Travel Group’s cost per conversion was 31.4% below target. The number of conversions received was 1,643 (42.87% above target) and the conversion rate was at 12.71%, which is 95.54% above target.

Originally partnering with us in 2013, we’re proud to say that The Global Travel Group have renewed with us several times and continue to be a very valued client.



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