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zues
marketing

Head of Zeus.

★★★★★ "We are really pleased with the results! We will be using Clicky again for future book promotions." Head of Marketing

The client

headofzeus.com

About Phaidon.

Head of Zeus, an independent publishing house dedicated to beautiful books and great storytelling.

The project

Aims.

Increase Awareness / Increase Sales / Increase Traffic

Marketing mediums.

Display Advertising / Paid Search / Remarketing / Social Advertising / Video Marketing

Marketing platforms.

facebook-iconFacebook™ Ads. adwords-iconGoogle AdWords™. google-gdn-iconGoogle Display Network (GDN). youtube-iconYouTube™ Ads.

Launched.

January 2015

Duration.

6 months

Team

Dawn Jones.

Account Manager

Alice Stanley.

Senior Digital Marketing Executive

Head of Zeus approached Clicky Media for ad hoc campaigns to promote a selection of their authors:

The client wanted an agency to take a multi-platform approach to appropriately promote each individual book and author in the best way suitable to their audience.

Clicky researched each audience per author and book title to discover which paid platforms would be most suitable to successfully promote them. This ranged across search, display, mobile, YouTube and social ads.

Campaigns were ran with KPI to achieve more awareness of the authors and promote book sales.

books

The campaign resulted in traffic moving through to bespoke landing pages developed by the client to ultimately drive sales of the book through to Amazon. Other calls to action/offers that traffic was driven through to were sample requests/downloads of the book.

Amanda Prowse’s video reached 15,690 views, and there was 708 clicks to her landing page from the Youtube advertisement. Dani Atkins Fractured novel received 2,902 actions on Facebook and 6,289 campaign clicks across mobile, and search and display to encourage book sales. 14,899 clicks, 9,138,745 impressions and 213 view through conversions were achieved for Nadine Dorries, to promote book sales and request samples.

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