Heathrow is the UK’s only hub airport, and its vision is to deliver the best airport service in the world. Following a parliamentary vote in 2018, Heathrow was further developing its plans to expand the airport in close collaboration with local communities.
To do so, we researched, planned and executed an engaging audio advertising campaign through Spotify. Specifically targeting those aged between 18-30 based in London, we raised awareness of Heathrow’s new expansion plans and encouraged listeners to complete a survey.
The ultimate aim of the campaign was to encourage the general public to get involved and have their say on the future of Heathrow as it seeks expansion.
Raised awareness of the expansion by reaching their target audience through the power of audio ads.