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★★★★★ "The imagery used and really slick UI make the whole website a joy to use." Oli Yeates CEO, Clicky

The client

About Innermost.

Innermost was founded with a rebellious spirit and a clear mission: to make the very best nutrition products geared towards your active lifestyle goals.

The project

Website type.

eCommerce Websites

Web platform.

magento-iconMagento™. wp-iconWordPress™.


October 2016


5 months


Hayley Sackett.

Lead Digital Designer

Mark Turnbull.

Digital Project Manager

Matt Ainsworth.

Front-End Developer

Nathan Smith.

Lead Back-End Developer

Oliver Yeates.

CEO & Founder

Rhian Williams.

Digital Design Manager

Rich Tarr.

Senior Front-End Developer

Sam Gadsby.

Managing Director

Innermost approached us back in the summer to build their new ecommerce store in Magento 2. The aesthetic of the site was paramount and it had to be really easy to use. Our team got to work…

Innermost’s range of blends and boosters are uniquely crafted by expert nutritionists using ingredients backed by science to meet specific lifestyle goals. All are responsibly sourced and GMO-free with no trace of artificial flavours or colours.

Each of the Innermost product ranges directly link to 4 distinctly different lifestyles.

Our designers took time to fully understand their audience and ensured we made a clean, simple layout with some striking imagery to capture the attention of their audience perfectly.

Mangento 2 & WordPress CMS Hybrid

The back-end of the website was built in the latest version of Magento 2 which was released earlier this year and has a number of new features which aid the speed of loading the content which means a much faster & slicker user experience.


The site has a UK, European and Middle East store within the same Magento install and we have built a completely integrated WordPress blog section within the site too.

Completely custom-built, responsive front-end

The front-end of the site is completely responsive ensuring it is as easy to buy the products on your phone as it is on tablet or desktop.

We spent a great deal of time ensuring hover states were elegant and each page has a nice load effect to create a really polished result.

The website has been really well received by the client and we are delighted with the project. The imagery used and really slick UI make the whole website a joy to use.





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