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insulationgiant
marketing

Insulation Giant.

★★★★★ "Clicky is one of the best business partners that we have ever worked with. Our sales doubled from the moment Clicky took over the management of Insulation Giant's (Travis Perkins PLC) PPC campaigns." Krystian Evans, eCommerce Category Assistant, Insulation Giant

The client

www.insulationgiant.co.uk

About Insulation Giant - Travis Perkins.

Insulation Giant are an online business who offer high quality products at great prices to the trade & DIY markets.

Vertical.

Construction & Trade

Audience targeting.

B2B

The project

Aims.

Increase Sales / Increase Traffic

Marketing mediums.

Display Advertising / Paid Search / Remarketing

Marketing platforms.

adwords-iconGoogle AdWords™. google-gdn-iconGoogle Display Network (GDN).

Launched.

July 2015

Duration.

Ongoing

Team

Ewan Stott.

PPC Assistant

Heather Maryniak.

Senior Digital Account Manager

Richard Martin.

PPC Specialist

Sam Gadsby.

Managing Director

improving ROI and delivering enhanced e-commerce results.

Insulation Giant (part of the Travis Perkins Group) is an online only business for the Trade and DIY market, designed to offer customers high quality products at great trade prices.

The client was seeking an experienced, innovative and proactive agency to drive the website forward to deliver against ambitious growth targets in 2015. The ultimate aim was to plan, develop and deliver an ROI focused, effective, modern digital marketing and promotional strategy across a full marketing year.

In the short-term our plan was to focus on retaining and improving upon the results to date through the existing marketing mediums of paid search and Google shopping, against the planned targets and aims. Longer term, our goal was to ultimately increase online sales and conversion rates, whilst delivering substantial growth in website traffic with subsequent improvements across visitor quality metrics.

“Clicky is one of the best business partners that we have ever worked with. Our sales have doubled from the moment when Clicky has taken over the management of Insulation Giant’s [Travis Perkins plc] PPC campaigns.” Krystian Evans, eCommerce Category Assistant, Insulation Giant

achieving real tangible results to enable business growth.

The activity has proven so successful that the client has gone on to invest more substantially in digital and has managed to grow beyond their initial targets. The results from the campaigns are at an all time high from an ROI perspective, improving
the profitability of the business.

We have since introduced a wider number of platforms and channels into the marketing mix and from launch there have been a number of highlights and improvements.

The return on investment has continued to grow at an impressive rate, causing disruption in the market and leading to much greater brand recognition and return custom.

“Their intensive knowledge of digital and traditional marketing in combination with effectiveness in campaigns executions makes them one of the best media agencies in the market.” – Krystian Evans, eCommerce Category Assistant, Insulation Giant

Headline results

  • 109% increase in revenue from paid search 2016 vs 2015
  • 114% increase in revenue from AdWords 2016 vs 2015
  • 246% increase in revenue from AdWords Search campaigns 2016 vs 2015

“Insulation Giant as a concept is all about the online sale and we brought Clicky in to help us through a wide range of activities. I think pairing up with an agency like Clicky who will actively bring ideas to the table, and propose suggestions that will keep us a breadth of the competition is great because blue sky thinking is what we need in this industry.

Clicky worked individually with me as a client to achieve what I wanted to achieve and their reactions to my needs as a client personally as well has been tremendous.” – Daniel Lane, Multichannel Category Assistant, Insulation Giant.

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