Little Mistress

10:1 return on investment from Search Marketing.

Style & substance: Search success in fashion

Little Mistress brings you the latest trends and turns them into wearable and affordable women’s clothing.

The boutique online fashion brand creates unique clothing ranges mirroring their brand ethos and commitment to Design, Quality, Value and Service.

Little Mistress first came to Clicky to help improve organic search performance in a highly competitive and constantly evolving market. After achieving strong YoY performance, we then moved on to a combined search focus, for which we were set new ambitious goals.

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Goals

  • ROI

    Deliver a 7:1 ROI from Search Marketing
  • Performance

    Improve organic visibility & performance
“I love working with the Clicky team, they're very knowledgeable and friendly. We had a great improvement in organic performance with them and now we've also added PPC management, as a combined search approach is the best way to maximise performance.”
Fabio Cancemi // Head of eCommerce & Digital Marketing

Results

Significant results with consistent improvements…

The digital marketing strategy has been recognised by a number of industry awards, including the Northern eCommerce Awards which Little Mistress was shortlisted for Best eCommerce search/marketing campaign.

10:1ROI from Search Marketing

28%increase in organic revenue (2018 & 2019 vs 2016 & 2017)

63%increase in organic revenue in the first year

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