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Mai Tai are a company based in London who help busy, working Londoners make the most out of their free time by offering a range of different events.
Lead Digital DesignerFollow @HayleyClicky
Mai Tai are a brand new company based in London who help busy, working Londoners make the most out of their free time by offering a range of different events. The other side of their business offers a bespoke offline dating service, enabling busy professionals to meet up with like-minded people.
Mai Tai approached Clicky to undertake a full branding exercise. The name Mai Tai was chosen by the client as it was her favourite cocktail and it reflects the social nature of the business. The client’s target audience was professionals living in London, in the higher income bracket, aged 26+. The aim of the branding exercise was to create a brand identity that would reflect the exclusive but trendy nature of the business, whilst standing out against the competition.
In addition to the branding project we also created designs for their website. The main objectives of the new site were to attract users to subscribe for social leisure activities or offline dating memberships.
The final logo was designed using clean, modern typography, which was manipulated to turn the “M” into a criss-cross shape, representing connection and friendship. The “T” in the logo was created into a cocktail glass shape, to echo the brand name. Alternatively the “T” shape could be seen as branches of a tree, representing life and opening out branches to new friendships and relationships. The client really liked that a really trendy logo was created but with a message and meaning behind it.
The website was designed with the shapes and angles from the logo in mind. It looks professional and uses lots of vibrant imagery to show off the types of activities they have on offer helping to entice the user to sign up to the membership.
“When I saw the logo for Mai Tai it was love at first sight! The website design was a challenging proposition because I wanted both memberships to be distinct from each other but Clicky delivered everything that I asked for.
I am absolutely delighted with the website design and I was impressed with the fact that the team kept re-designing wireframes until I was 100% happy with everything. I would definitely recommend Clicky to any start up because the service is outstanding regardless of the size of your company.”
Web & Marketing