Case Study / Minera
Giving a family-owned business the tools to excel digitally
Giving a family-owned business the tools to excel digitally
0%
0%
Increased Conversion Rate
0%
0%
Improved Core Web Vitals performance score
0%
0%
Increased engagement rate
0%
0%
Increased Conversion Rate
0%
0%
Improved Core Web Vitals performance score
0%
0%
Increased engagement rate
DiscoverY
Minera Roof Trusses is a family-owned business specialising in high quality roof trusses. With a strong reputation in its field, the company wanted to strengthen its digital presence and create a platform that better supported its growth ambitions.
The existing website was outdated and difficult to manage, limiting the business’s ability to adapt content and generate online quotes. This created barriers to growth, reduced efficiency, and restricted digital performance. The challenge was to deliver a modern, flexible solution that improved usability for both the business and its customers while providing a foundation for digital expansion.
DiscoverY
Minera Roof Trusses is a family-owned business specialising in high quality roof trusses. With a strong reputation in its field, the company wanted to strengthen its digital presence and create a platform that better supported its growth ambitions.
The existing website was outdated and difficult to manage, limiting the business’s ability to adapt content and generate online quotes. This created barriers to growth, reduced efficiency, and restricted digital performance. The challenge was to deliver a modern, flexible solution that improved usability for both the business and its customers while providing a foundation for digital expansion.
Solution
We began with a research and planning process to deeply understand the business’ audience, what they need and their pain points. With their old website relatively difficult to work on, it offered a real opportunity for improvement and to progress the business digitally.
We presented a WordPress solution designed to offer the client real flexibility to edit the site, whilst prioritising ease of use for visitors.
Following the research phase, our design team went about creating a modern, updated, customer-first website that reflected Minera Roof Trusses existing brand and stayed familiar to it roots, but delivered big improvements across the board.
Moving from a static solution that was time-consuming to manage, we knew the solution had to be deliver efficiency and time-savings for the client, allowing them to adapt and change the website easily, without requiring development resource.
Solution
We began with a research and planning process to deeply understand the business’ audience, what they need and their pain points. With their old website relatively difficult to work on, it offered a real opportunity for improvement and to progress the business digitally.
We presented a WordPress solution designed to offer the client real flexibility to edit the site, whilst prioritising ease of use for visitors.
Following the research phase, our design team went about creating a modern, updated, customer-first website that reflected Minera Roof Trusses existing brand and stayed familiar to it roots, but delivered big improvements across the board.
Moving from a static solution that was time-consuming to manage, we knew the solution had to be deliver efficiency and time-savings for the client, allowing them to adapt and change the website easily, without requiring development resource.
Result
The new website delivered a significant uplift in performance. Conversion rates increased by 35%, while engagement time rose by 44%, proving that customers were spending more time on site and finding it easier to interact with the content. Core Web Vitals scores also improved dramatically, moving from 55 to 90, with a current performance score of 96, ensuring the website runs faster, smoother, and more reliably than ever before.
Beyond the numbers, the website has given Minera the tools to grow digitally with confidence. By reducing reliance on development resources, the team can now manage and adapt content in-house, making updates quickly to respond to customer needs. The improved design and usability mean that customers can get quotes faster and more easily, directly supporting Minera’s business goals.
Overall, the project provided Minera with a digital platform that is delivering measurable improvements in efficiency, engagement, and growth.
Result
The new website delivered a significant uplift in performance. Conversion rates increased by 35%, while engagement time rose by 44%, proving that customers were spending more time on site and finding it easier to interact with the content. Core Web Vitals scores also improved dramatically, moving from 55 to 90, with a current performance score of 96, ensuring the website runs faster, smoother, and more reliably than ever before.
Beyond the numbers, the website has given Minera the tools to grow digitally with confidence. By reducing reliance on development resources, the team can now manage and adapt content in-house, making updates quickly to respond to customer needs. The improved design and usability mean that customers can get quotes faster and more easily, directly supporting Minera’s business goals.
Overall, the project provided Minera with a digital platform that is delivering measurable improvements in efficiency, engagement, and growth.
0%
0%
Increased Conversion Rate
0%
0%
Improved Core Web Vitals performance score
0%
0%
Increased engagement rate
0%
0%
Increased Conversion Rate
0%
0%
Improved Core Web Vitals performance score
0%
0%
Increased engagement rate