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Family Eating Meal In Kitchen Together

Nice-Pak International.

★★★★★ "The eye catching design, high level functionality and improved search optimisation has given us a solid platform on which we can build for the future. I have found the Clicky team to be creative and totally customer focussed & would not hesitate to recommend them." Alison Roberts, Comms & innovations Manager, Nice Pak Int.

The client

About Nice-Pak.

Nice-Pak is the world's most innovative wet wipe manufacturer. We are trusted by many of the world's biggest brands and retailers to consistently deliver first class products.


Fast-Moving Consumer Goods (FMCG) / Healthcare / Industrial & Manufacturing / Retail

Audience targeting.

B2B & B2C

The project

Website type.

Business Websites / Systems & Login Areas

Web platform.

wp-iconWordPress™. zend-iconZend Framework.


February 2016


4 months


Hayley Sackett.

Lead Digital Designer

Mark Turnbull.

Digital Project Manager

Nathan Smith.

Lead Back-End Developer

Matt Richards.

Digital Designer

Rhian Williams.

Digital Design Manager

Matt Ainsworth.

Front-End Developer

Sarah Kelly.

Digital Business Coordinator

Rich Tarr.

Senior Front-End Developer

Laura Stewart.

PHP Developer

Mark Parsons.

Lead UI/UX Developer

Oliver Yeates.

CEO & Founder

Formed in New York in 1957, Nice-Pak products Inc expanded rapidly and in 1987 established Nice-Pak International Limited in the UK. Nice-Pak is the world’s most innovative wet wipe manufacturer. They are trusted by many of the world’s biggest brands and retailers to consistently deliver a huge range of high-quality products.

They have large manufacturing plants in Flint (employing 500+), Madgeburg, Germany (employing 250+) as well as a new state-of-the-art facility opening soon in Wigan.

Nice-Pak appointed Clicky at the end of 2015 to completely redesign and redevelop their website as well as build a customer portal to allow access to a range of customer documentation.

Nice-Pak wanted a whole new look and feel and to ensure that their scale and capability of their impressive organisation was effectively illustrated to their potential and existing clients. They also wanted it not to look too industrial, it needed to have a design that reflected the end use of their products not just the process of their manufacture. As always in this multi-device world, the site needed to work as well on mobile devices with small screens as well as larger desktop screens and as such the site was built to be completely responsive.

The site needed to be translated into a number of different languages. To achieve this we have a number of different versions of the website running with their own WordPress CMS allowing the content on each site to be custom designed for the specific european audience. The first language (German) has been added for the launch of the new site and a number of other languages are due to be added soon.

The “Customer Zone” is a completely secure area for their customers to access a range of materials as well as customer news. This system has been built in the Zend Framework and is a great addition to the website. The client has a full administrational panel for the portal to allow each client area to be individually managed (this is due to launch in the next few days).

The website has been very well received by our client who gave us a glowing testimonial for our work (see above). We are really pleased with the result and we all really enjoyed working on the project and hope to support Nice-Pak in a range of ways in the future.



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