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Nutickets

A brand refresh and website design.

1.

Background

Nutickets is an all-in-one event management software platform, owned and operated by Nuweb. It enables event organisers to manage every aspect of their event through one central cloud based platform.

Nutickets allows event organisers to take full control of their event through customisable technology and a data management process which enables them to build client profiles for future event promotions.

Following a successful tender process Nuweb chose Clicky to assist with the rebranding of Nuweb and Nutickets. They wanted a brand which was consistent and represented their values, missions and innovative nature through a modern and creative design.

2.

Discovery

Before starting any design work we conducted a brand discovery where we looked at the existing visual assets of both brands. We analysed colours, typography, imagery, video,  photography, iconography, supporting creative, brand guidelines and, of course, an assessment of the logo itself. We then went on to suggest recommendations that we would like to implement in the wider branding project and presented this to the client.

3.

Branding

After taking onboard our learnings from the discovery we put our suggestions into practise and started designing concepts for the new logo. It was important that the new logos looked part of the same set and that the logos could be replicated for any future products they decide to launch. The logo needed to be modern and reflect the forward thinking, innovative nature of the business.

The logo we created uses a really clean, modern, thin line font. We retained the “nu” icon from the original logo but created it using the new font and cut out two dashes to represent the perforation of a ticket stub. We decided to retain the pink and purple brand colours, but toned them down to give a softer look, and also added a gradient of these two colours into the colour palette.

Previously the client had no brand guidelines which over time has resulted in online and offline creative looked inconsistent. We created an extensive brand guidelines document detailing everything from brand pillars, values and visions as well as how the visual elements of the brand should be used.

4.

Web Design

After completing the branding project, we then went on to apply the brand to the design of a new bespoke website. The client have their own inhouse development team who developed the site, therefore having regular communication with their team was vital, to present our designs and to explain how we visualised them working.

Our main aim of the Nutickets website was to make a clean site with a clear user journey. The site uses lots of white space, with bright bold colours used to highlight main calls to action and important information. The fonts and icons chosen and designed as part of the branding project work well across the site, presenting information in a clear and concise way. As part of the discovery we really emphasised the point of having videos and imagery to showcase the different features of the products, which the new site successfully does.

The client are extremely happy with their new site, the new website will be used as a key sales tool, representing their expertise in the market.

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