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They offer a range of housing solutions – from shared ownership to outright sale – seeking to find a home that truly suits their customers’ needs.
Acting as the commercial subsidiary arm to our existing client, Halton Housing, Open Door were looking to completely re-brand in order to position themselves solidly and competitively alongside the likes of Rightmove and Zoopla.
As part of their ambitious expansion plans to become a more customer friendly brand, Open Door wanted to produce a market-leading, easy-to-use, customer-first site that would not only look great, but offer thoughtful solutions to common complexities that can arise during the property search process.
We held several strategic planning sessions, establishing a number of potential brand names, along with logo concepts which were presented to the client.
After much deliberation, the client chose to take the concept of “Open Door” forward and the design team developed and refined this idea further, exploring how it would work in different colours and across the different sub brands of the business.
Once the logo had been finalised, we started work on producing a comprehensive brand guidelines document, which includes information relating to brand traits, ethos, voice and tone, established brand pillars and promises, logo usage, colour palettes, typography, imagery and photography styles. We then applied this branding to a new website that we designed and developed for them.
The website effectively showcases Open Door’s range of properties, providing further information about themselves and the housing options they have available.
The site enables the easy searching and browsing of properties via a custom search functionality, which supports the filtering and sorting of properties based on a range of criteria. An integration with the Google Maps API also enables users to browse properties based on their location, plotted onto a map within the search.
Users are also able to be informed of their eligibility for various housing options via a custom intuitive eligibility calculator. This device suggests which housing options a user could be eligible for based on their criteria and provides further useful information about each option.
The advanced search filters, as well as handy features, ultimately help online users as much as possible throughout their journey towards getting on, or moving up, the property ladder.
The launch of the website is very much the beginning for the new digital brand, who have a number of further developments in the pipeline to strengthen their portfolio. We’ve no doubt that this, combined with the impending online launch strategy, will propel the business forward in the future.