Raleigh, established in 1887 in Nottingham are recognised worldwide as being one of the oldest and most successful bike brands around.
Following the relaunch of their latest website in 2017, Clicky was chosen to work closely with the Raleigh team to help boost awareness of their electric bike offering through organic search. Three years on and our partnership has gone from strength to strength. Clicky now manages Raleigh’s combined search strategy, paid social, digital PR and creative campaign concepts overseeing the whole digital strategy for not only Raleigh but three other brands within the group.
Clicky has been working on both organic and paid search focusing heavily on electric bikes whilst developing a strong combined search approach.
Our strategy is to focus on increasing electric bike keywords in the organic listing with paid search filling the electric bike keywords where necessary. We also make sure that the content on the website is relevant to the strategy and that the user journey is as efficient as possible focusing on the on-page technical elements. Alongside this we manage paid social, digital PR and CRO, all these services work alongside each other and our combined search approach to make sure we have a consistent, core strategy.
Here are a few of the fantastic results we’ve achieved to date.
We look forward to seeing our digital partnership grow from strength to strength and continue to achieve fantastic results for Raleigh over the next 12 months.
102%increase in revenue from combined search (2018 vs 2019)
64%increase in ebike sessions from combined search (2018 vs 2019)
10.1direct return on ad spend – Burner campaign