Case Study / Redrow
Boosting Redrow's Online Visibility: A 61% Surge in Non-Branded Organic Traffic
Boosting Redrow's Online Visibility: A 61% Surge in Non-Branded Organic Traffic
0%
0%
Increase in Non-Branded Organic Traffic
0%
0%
Year-over-Year Non-Branded Clicks
0%
0%
Increase in Attributable Revenue
0%
0%
Increase in Location-Specific Searches
0%
0%
Increase in Non-Branded Organic Traffic
0%
0%
Year-over-Year Non-Branded Clicks
0%
0%
Increase in Attributable Revenue
0%
0%
Increase in Location-Specific Searches
DiscoverY
Redrow is one of the UK's leading and most respected housebuilders.
Redrow is one of the UK's leading and most respected housebuilders, known not only for delivering high-quality homes, but also for their commitment to creating thriving communities and sustainable developments.
DiscoverY
Redrow is one of the UK's leading and most respected housebuilders.
Redrow is one of the UK's leading and most respected housebuilders, known not only for delivering high-quality homes, but also for their commitment to creating thriving communities and sustainable developments.
The Challenge
Despite their strong market position and a user-friendly website, Redrow noticed a decline in traffic to their key regional development pages.
This drop in visibility was partly due to outdated on-page content and a lack of internal linking, which prevented search engines from fully understanding the value and relevance of these pages.
They needed an experienced partner who could bring clarity, strategic insight, and technical SEO expertise to re-energise their visibility.
The Challenge
Despite their strong market position and a user-friendly website, Redrow noticed a decline in traffic to their key regional development pages.
This drop in visibility was partly due to outdated on-page content and a lack of internal linking, which prevented search engines from fully understanding the value and relevance of these pages.
They needed an experienced partner who could bring clarity, strategic insight, and technical SEO expertise to re-energise their visibility.
The Solution
We began by conducting a comprehensive audit of Redrow's key development pages, identifying where content was under-optimised and where internal linking opportunities were being missed.
We developed a bespoke strategy that optimised each development page not only for broader regional keywords, but also for hyper-localised terms within the surrounding area, widening the scope of organic reach while still maintaining relevance and quality.
We also implemented a structured internal linking strategy to enhance site architecture, boost page authority, and improve overall topical relevance across the site. By working closely with Redrow's internal teams, we ensured the changes were implemented smoothly and in line with Redrow's brand voice.
The Solution
We began by conducting a comprehensive audit of Redrow's key development pages, identifying where content was under-optimised and where internal linking opportunities were being missed.
We developed a bespoke strategy that optimised each development page not only for broader regional keywords, but also for hyper-localised terms within the surrounding area, widening the scope of organic reach while still maintaining relevance and quality.
We also implemented a structured internal linking strategy to enhance site architecture, boost page authority, and improve overall topical relevance across the site. By working closely with Redrow's internal teams, we ensured the changes were implemented smoothly and in line with Redrow's brand voice.
0%
0%
Increase in Non-Branded Organic Traffic
0%
0%
Year-over-Year Non-Branded Clicks
0%
0%
Increase in Attributable Revenue
0%
0%
Increase in Location-Specific Searches
0%
0%
Increase in Non-Branded Organic Traffic
0%
0%
Year-over-Year Non-Branded Clicks
0%
0%
Increase in Attributable Revenue
0%
0%
Increase in Location-Specific Searches