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Swimming Rocks.

The client

About Swimming Rocks.

Swimming Rocks is London’s premier swimming tuition provider offering lessons to babies, children and adults, as well as specialist programmes.


Education / Travel & Leisure

Audience targeting.


The project

Website type.

Business Websites

Web platform.



February 2016


3 months


Craig Farrall.

Front-End Manager

Hayley Sackett.

Lead Digital Designer

Mark Parsons.

Lead UI/UX Developer

Mark Turnbull.

Digital Project Manager

Rhian Williams.

Digital Design Manager

Rich Tarr.

Senior Front-End Developer

Swimming Rocks is London’s premier swimming tuition provider, offering lessons to babies, children and adults as well as specialist programmes for tri swimmers and special requirement tuition.

The client required a new, modern website to replace their old site to showcase the variety of swimming lessons they have on offer, as well as where their various locations are based.

Swimming Rocks’ new site was a big step up from their previous flash-based website, which did not offer a user friendly experience. Our team restructured the website to improve the layout and offer a much friendlier user experience.

The design team used a clean and clear layout to ensure each section was easily accessible. High quality, large imagery was used on each page for maximum visual impact, and to really showcase the services, facilities and overall personality of Swimming Rocks.

The website is completely bespoke, built from scratch, and includes an enquiry form, location and programme pages, as well as the standard ‘About us’ and ‘Meet the team’ pages. In addition to that, Swimming Rocks also have an online portal for clients to check important information, such as assessment details, which we linked to on a separate page.

We included hover states on the call to action buttons to increase the visibility and encourage user interaction on the website.

The client is extremely happy with their new market leading website. It’s modern, fresh, very easy to navigate, and provides users with all the information they could possibly need regarding Swimming Rocks’ services.



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