We have had the pleasure of collaborating on a number of exciting projects with Sykes Holiday Cottages as a result of our ongoing partnership. Our focus has been to deliver digital solutions to support marketing efforts and to better engage audiences.
The Sykes Holiday Cottages SEO team, continues to drive exceptional performance and partnered with us to redesign and redevelop their blog to improve user experience whilst adding to the value this provided to their SEO efforts. The client also identified a new opportunity to reach, support, and communicate with potential holidaymakers through the production of a range of useful online resources and guides. The new ‘Inspire Me’ area acts as a fantastic content section for prospective and existing customers alike, providing relevant and engaging information to enable holidaymakers to explore various UK holiday destinations and types at the click of a button.
The client was keen to incorporate personalisation tactics to tailor online experiences to individuals, very much reflective of the brand ethos. The chosen option was a unique and bespoke digital brochure that enabled a customised output for each individual visitor, whilst ensuring data capture as part of the lead generation strategy.
