Toad Hall Cottages
Significant increase in mobile bookings & revenue.Visit the site
Their portfolio contains over 650 properties that have been carefully selected by their team of holiday cottage experts, to ensure they reach the high standards that guests expect.
The client approached Clicky to help plan a more intelligent, goal-driven and user friendly website, that focused on the needs of the audience and better reflected the fantastic offering and service that Toad Hall Cottages provide.
The site was in need of both aesthetic and functionality modernisation, to become more dynamic and interactive whilst enhancing the visual to more effectively sell the cottages, locations and holiday types. Marketability and the results achieved post-launch were of the utmost importance, so a research and auditing phase was required to deliver the most effective, results-focused output possible. The growing number of mobile visitors and their experience was also key to the project.Visit the site
We investigated current and previous website results, auditing historic performance to identify areas for improvement whilst aligning this with current and future industry trends, ensuring the website was innovative and at the forefront of digital technology. This incorporated structural and content audits, analytics reporting, marketability reviews and user interaction testing.
The data and statistics obtained through auditing the website and exploring Toad Hall’s industry provided us with an in- depth understanding of how the website should be designed. This would ensure the user experience was consistently positive in order to achieve the overarching goal of increasing conversions, and creating a website that not only had fantastic design, but ultimately improved performance and direct ROI.Learn more about Discovery
The Toad Hall team developed the website in-house, so our work with the client extended through to supporting the integration of the creative with the website systems in place.
We worked closely with the client throughout the project to ensure a strong understanding of the design and the reasoning behind inclusions and the functionality requirements.Learn more about our Designers
Once their internal team was up and running, we provided them with some bespoke training with one of our specialists to enable them to run their digital advertising effectively in-house. Our role was now a much more consultative one, with our Data & Insights team regularly investigating new ways for Toad Hall to stay ahead of the competition.
One project saw us investigating the checkout process on the Toad Hall websites, proposing small changes to increase the overall completion rate. Marginal increases in conversion rates can generate considerable financial benefits, so we work to identify opportunities for improving performance across the site.Learn more about our PPC services
Larry Allen, ICT Manager, Toad Hall CottagesVisit the site
76%increase in mobile bookings & revenue
30.1%increase in online revenue
34.3%increase in online bookings