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White Hot Hair.

The client

www.whitehothair.co.uk/

About White Hot Products Limited.

White Hot is a collection of six hair products especially for white and grey hair. Their products are available to buy via their website and in Boots.

The project

Website type.

eCommerce Websites

Web platform.

magento-iconMagento™. wp-iconWordPress™.

Duration.

4 months

Team

Mark Parsons.

Lead UI/UX Developer

Sam Gadsby.

Managing Director

Belinda Frost.

Key Account Manager

Adam Bicknell.

ProSupport™ Developer

White Hot is a collection of six hair products especially for white and grey hair. Their products are available to buy via their website and in Boots.

The client required a completely new website to feature their range of products. As well as this, they also required the website to be an interactive hub for their growing customer-base.

We developed a completely bespoke website using a hybrid of WordPress and Magento that seamlessly work together to manage the website content and customer/order management.

Our aim was to make the website as dynamic as possible, so the homepage is almost completely editable, allowing the client to change the website’s content, layout and images in a few simple steps. This means that the client has the ability to keep the website looking fresh and current without having to rely on ourselves to make these changes for them.

The website required E-commerce functionality to manage their products, we identified Magento as the best system to do this as it is extremely powerful and it integrates well with WordPress.

One of the clients key goals was to expand and empower their already loyal customer base by using the website to interact with them. Another key goal was to better show-off their products using large and clear images.

In the week after launch the client experienced their best week ever in sales.

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