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A new brand and website for Financial & Legal

November 26, 2019 / Reading Time: 2 minutes /
Natalie Williams
Marketing Campaign Manager

Financial & Legal are a UK-based provider of legal protection insurance who offer bespoke and specialist legal expenses solutions that are underwritten in house. They provide legal protection insurance products that are innovative, flexible and competitive.

Established in 1995 Financial & Legal are part of the Drive Further collective, which also includes Dualdrive, Supportis and MSL. When Financial & Legal started they initially offered Before the Event insurance (BTE) before later expanding to After the Event Insurance (ATE) as well. 

The client approached Clicky to help refine and modernise their existing brand and produce a market-leading website that delivers an accurate, positive perception. They also required a tailored and scalable approach that engages relevant audiences and allows for diversification within the changing market landscape.

We delivered an updated brand and new colour palette to help them stand out within the market. We refreshed the logo to use a modern font and we decided to change the colour palette. The original colour palette was blue which was the same as many competitors. The purple and mustard look professional and corporate as well as make the brand stand out against the competition. 

The new website has a modern, slick design with a focus on user experience and presenting information in a really clear and precise way. The website was built customisable, allowing for the greatest level of flexibility and scalability going forward. There is an improved focus on the products, clients and team to showcase their offering and heritage whilst including strong CTA’s to drive enquiries. Financial & Legal had new photos taken for the site which has helped create a more personal look and to reflect the brand.

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