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A new brand & website for Dualdrive

January 16, 2019 / Reading Time: 2 minutes /
Natalie Williams
Marketing Campaign Manager

We’ve just launched a fantastic new website & brand for our client, Dualdrive!

Dualdrive are experts in supplying dual control vehicles to driving instructors in the market. They offer a unique and flexible approach to lease hire and really get to understand their customers in order to provide a tailored solution for each.

The client approached Clicky as they were looking to establish a brand new website to showcase their experience in the market and the tailored service they offer for different types of driving instructors.

In addition to the website, we were also tasked with creating a new brand identity.

Following the initial meeting, the entire agency came together to pitch in ideas for the brand name and together with the client, we shortlisted 3 names. The design team worked together to create a series of brand concepts for the shortlisted names and the final brand identity and tagline was agreed:

The concept behind the brand is kineticism, a solution that suggested movement, directly reflecting the brand values.

We decided to continue this theme of kineticism through to the website design, using slanted text and modules to create a sense of movement. Colour is another aspect we paid close attention to for the Dualdrive brand and digital assets, creating a bold palette that carries across all mediums including email typography, iconography and even the images of the vehicles.

The website was built using the latest version of WordPress and is completely editable for ease of use for the client.

The site was design and developed with customer journey at the forefront and bold stand out calls to action and bespoke iconography was used throughout to aid user experience.

Take a look at the new website – www.dualdrive.co.uk

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