A new website for Dayinsure
Dayinsure is a fast-growing digital business that has achieved prolific success since establishing in 2005, becoming one of the UK’s leading short term car insurance firms. With an unrivalled offering, an agile, innovative approach and backing from Aviva, the business has continued to evolve and scale at an exponential rate.
Dayinsure approached Clicky to overhaul their current website so that it positions the business positively and accurately in the market whilst engaging and converting the wealth of visitors reaching the site.
With this project being of great importance to Dayinsure, we commenced with a discovery, insights and auditing phase. This initial process ensured that we considered all important factors to deliver the most effective website possible and that we took a data-driven approach – avoiding any assumption based methodologies.
For the design of the site, it was really important the new brand was implemented, which included introducing the new Dayinsure characters. The site uses the new bright and vibrant colour palette with the secondary colours used to highlight and associate the different products too.
The development team worked closely with the design team and the client. The site uses creative animation and our developers especially enjoyed bringing the “About Dayinsure” space scene to life! The new site looks fresh, modern and has a real brand presence which will hopefully boost conversions and position Dayinsure at the top of the market.