A brand repositioning with electric results.

YoY increase in digital revenue.

A new website for Rock City!

August 23, 2019 / Reading Time: 2 minutes /
Natalie Williams
Marketing Campaign Manager

Rock City is an award-winning international renowned gig venue and club which has seen some of the world’s top artists including David Bowie and Oasis over its 35-year history. Rock City caters to a diverse audience from across the country whether they are attending a rock show or a rising pop star. 

Rock City is DHP Family’s first venue and has been owned and operated by them since 1980. Rock City is the second launch in an ongoing overhaul of DHP Family’s digital presence across its fantastic array of brands, following the launch of Splendour Festival in June. 

Key objectives: 

We began the project with a discovery project which involved conducting a range of analysis, auditing and research, all which informed the website strategy, which allowed us to create a quick, seamless and smooth user journey for Rock City. 

As per the Splendour website, during the discovery phase, we identified a high proportion of the site’s traffic is on mobile devices (67%). We, therefore, took a complete mobile-first approach throughout the project, ensuring we provided the best possible experience and ensured the site was optimised for speed across all devices, particularly mobile. 


The website was built by creating key, specific components which will allow the Rock City team to manage and edit without losing the visual impact. The team has clearly conveyed the Rock City style throughout the new website with a highly engaging design. 

As Rock City is celebrating 40 years, the inclusion of a history timeline was a key feature in the site, highlighting key events over the years, showcasing just how much of an iconic venue it is. The gig guide is also a key page that the team paid great attention to, which allows visitors to easily view all of the events that are upcoming with clear CTAs. 

The project team and I are delighted with the launch of the new Rock City website. It’s been an amazing project for the team to work on and we all love the final result. Watch out for more from DHP!

Mark Turnbull, Project Manager | Clicky

Take a look at the fantastic new Rock City site for yourself and check out their upcoming events! >> https://www.rock-city.co.uk/


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