Abby joined the Clicky team 4 years ago! She started out as our ProSupport Manager, and she now heads up our fantastic Client Services department. We’ve asked Abby a few questions so you can get to know her better.
After living in London for 6 years and working at a global agency, I was looking to move back home to Chester. I felt my time living in London was coming to a natural end but was still looking for an exciting role that would challenge me. My experience has been in account management throughout my career, and mainly in offline communications such as TV, print, in-store and out of home for a lot of businesses including P&G’s beauty, baby and pet care brands, Radisson Hotel Group, Voltarol, Fixodent, Heathrow airport and The Royal British Legion.
Apart from creating display banners as a small part of a multimedia strategy, I didn’t have much experience in the world of digital besides creative campaigns. I had to learn quickly about the more technical elements when leading the ProSupport department! The team of developers at Clicky helped me with the technical gaps while I revamped the client offering and it meant the department really went from strength to strength as we worked as a team.
Since coming back from maternity leave in July, I have gone back to my roots as Head of Client Services and I’m loving it. I manage a team of highly talented individuals who truly care about clients and it shows in the way our partners continue to put their faith in us and what we can do for their businesses. Account management is a hugely important part of that, and often an unseen part at that.
A wise VP once told me that no-one knows what a good account manager does until they stop doing it and I agree with that in so many ways!
From overseeing client strategies to ensure the best performance, managing multiple briefs and projects and keeping everything on time and on budget with a positive energy isn’t always an easy thing to manage, but my team do it brilliantly. It has been a professional highlight to work with them over the past year, through one of the most challenging periods in my lifetime and certainly my career!
From absorbing everything I could about development, websites and how to market them through specific online channels it was a steep learning curve after I joined! Working on global creative campaigns for household names was thrilling, and always threw up amazing opportunities, but I never regularly learned so much as what I do now. Digital marketing itself changes and evolves faster monthly than TV and print did in a decade and keeping up with that keeps me on my toes which I enjoy.