Oli Yeates ·
ChatGPT analytics is here!
OpenAI has launched Businesses in ChatGPT: claim your profile, keep your details current and see how often ChatGPT mentions you. Here's what's live, what UK businesses can do today, and what it won't do.
ChatGPT now has its own analytics. Earlier this week we wrote that ChatGPT analytics was coming, based on leaked screenshots of an unreleased page. On 10 November 2026, OpenAI made it official and launched Businesses in ChatGPT in beta.
Through a new Business Hub, businesses can claim their profile, keep their information up to date and see how often ChatGPT mentions them. OpenAI says 1.2 billion people now use ChatGPT each week, so this could be the biggest shift in how brands manage AI search since ChatGPT started citing websites.
Here's what's live, what the leak got right, what UK businesses can do today, and what we'd recommend you do now.
What has launched
Business Hub has been compared to Google Search Console, but for ChatGPT. It offers the same 3 things the leak pointed to:
- Visibility data. How many times ChatGPT mentioned your business and how many clicks it sent to your website, plus "discovery topics": the common themes across conversations where your website is cited.
- Your business details. Once you're verified, you can update key details and add product feeds with pricing and availability, so ChatGPT works from your latest information.
- A Business Agent. An agent that answers customer questions inside ChatGPT, using information that you control. The conversation is clearly labelled and kept separate from ChatGPT's own answers.
Early reports say claiming a profile is free at launch, although OpenAI hasn't ruled out charging later.
What the leak got right, and what's new
The leaked screen was accurate. The profile, the visibility data, the business agent and Shopify as a route to verification have all launched as shown. 3 things are new:
- Discovery topics. We expected a count of mentions with no context. You do get some: the broad themes of the conversations you appear in, although not the questions themselves.
- Mentions, not impressions. A mention is counted when ChatGPT references your business, and the dashboard itself notes that a click doesn't confirm a website visit or a conversion.
- Agents can be advertised. A business can sponsor its Business Agent and use it as the destination for ChatGPT ads.
What UK businesses can do today
OpenAI says any eligible business located where ChatGPT is available can claim its profile through Business Hub, so UK businesses don't have to wait. According to early reports, you verify with a business phone number, email address, website domain or Shopify store, and the person managing the profile then has to pass an identity check before they can publish changes or see the data.
There are limits. Eligibility depends on your industry and location, and reports suggest local shops and restaurants can only claim existing US listings for now. Business Agents are only available to eligible e-commerce and online service businesses in the United States. OpenAI says it plans to expand to more markets and business categories over time.
What it still won't do
Claiming your business won't give you control over what ChatGPT says about you. OpenAI has said ChatGPT will keep making its own recommendations, and that a claimed profile doesn't guarantee better placement or more sales. Its answers will still draw heavily on third-party sources: reviews, press coverage, comparison sites and forums.
The dashboard is also limited. It shows how often you were mentioned and the broad topics involved, but not:
- the actual questions people asked. OpenAI doesn't share users' conversations with businesses
- what ChatGPT actually said about you
- which competitors it recommended instead
- anything at all for lower volumes. Insights only appear once there are enough conversations to meet OpenAI's thresholds
That missing context is where the real insight sits, so dedicated AI visibility tracking will still matter.
What to do now
- Claim your profile. Do it directly in Business Hub, and do it before somebody else tries to.
- Decide who owns it. The identity check ties the profile to a named person, so choose someone who will still be responsible for it in a year.
- Tidy up your facts. Check your services, prices and contact details, and get a product feed ready if you sell online.
- Benchmark what ChatGPT says about you. The dashboard counts mentions. It won't tell you what was said or who was recommended instead, so record that yourself now and you'll have a baseline to measure against.
A word of caution
Whenever a new platform feature launches, opportunists follow. Be wary of anyone charging to "list" your business in ChatGPT or promising a better position in its answers. Only OpenAI can verify your business, claiming happens directly inside Business Hub, and nobody can guarantee where ChatGPT places you.
The bottom line
ChatGPT analytics is here, and with it a new set of numbers that boards and leadership teams will start asking about. AI search is now a channel you can manage, report on and be held accountable for. The brands that claim their profile, tidy up their facts and decide who owns their AI presence will be the ones showing progress from the first report.
At Clicky, we're already helping clients understand how they show up in AI search and what to do about it. If you'd like a benchmark of how ChatGPT currently talks about your brand, get in touch.