#Grants

Google & Facebook Coronavirus Grants

Both Google & Facebook have announced advertising budget support for some businesses to stay in touch with their customers during the Coronavirus crisis. Here is what we know so far…

Google

Google announced a $340m package of ad credits for SMBs to help businesses stay in touch with their customers during this challenging time – more details here.

The specific amount(s) are as yet, undefined but we know the credits will be available to small and medium-sized businesses who have been advertising with Google since the beginning of 2019.

Unfortunately, there is very little information currently available. We do know however that the credits will be valid until December 31st, 2020, and they will be applicable across the search and display networks and YouTube.

At the moment you do not need to do anything to register for the scheme and advertisers that are eligible will be notified by Google in their ads accounts over the next few months (likely in late Q2).

Facebook

Facebook has announced that they will be offering $100m in ad credits and cash grants. They will be supporting up to 30,000 small businesses with this offer – more on this here.

The programme is said to help in the following ways:
  • Keep your workforce going strong
  • Help with your rent costs
  • Connect with more customers
  • Cover operational costs
The eligibility is as follows:

Up to 30,000 eligible small businesses in more than 30 countries where we operate will be able to receive the grant. To be eligible to apply, you must:

  • Have between 2 and 50 employees
  • Have been in business for over a year
  • Have experienced challenges from COVID-19
  • Be in or near a location where Facebook operates

At this time we have very little information on the offering from Facebook but it is understood these grants must be applied for and applications will open in the next few weeks.

We will try to keep this page updated as we get more info.

Written by Rich Martin

Head of PPC

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