Both Google & Facebook have announced advertising budget support for some businesses to stay in touch with their customers during the Coronavirus crisis. Here is what we know so far…
Google announced a $340m package of ad credits for SMBs to help businesses stay in touch with their customers during this challenging time – more details here.
The specific amount(s) are as yet, undefined but we know the credits will be available to small and medium-sized businesses who have been advertising with Google since the beginning of 2019.
Unfortunately, there is very little information currently available. We do know however that the credits will be valid until December 31st, 2020, and they will be applicable across the search and display networks and YouTube.
At the moment you do not need to do anything to register for the scheme and advertisers that are eligible will be notified by Google in their ads accounts over the next few months (likely in late Q2).
Facebook has announced that they will be offering $100m in ad credits and cash grants. They will be supporting up to 30,000 small businesses with this offer – more on this here.
Up to 30,000 eligible small businesses in more than 30 countries where we operate will be able to receive the grant. To be eligible to apply, you must:
At this time we have very little information on the offering from Facebook but it is understood these grants must be applied for and applications will open in the next few weeks.