The new role recognises the significant contribution Joe has made to the business and reflects the next chapter of our growth as we continue to invest in the leadership, thinking, and commercial direction that drives results for our clients.

In his expanded role, Joe will lead commercial strategy across the business, working closely within our leadership team to sharpen our proposition, deepen client partnerships, and accelerate growth. It's a move that puts commercial thinking at the heart of how we serve our clients and how we plan for the future.

"Joe has been instrumental in shaping where Clicky is today, and his promotion is a reflection of the impact he's had on our people, our clients, and our commercial direction," said Oli Yeates, CEO of Clicky.

"As we look ahead to the next stage of our growth, Joe's leadership will be central to making sure we continue to deliver real, measurable value for the brands we work with."

Commenting on his promotion, Joe said:

"I'm incredibly excited for this broader challenge, with my focus expanding to drive the agency's overarching commercial goals and operational growth, while keeping a firm hand in guiding the day-to-day strategic work with our key, long-standing clients."

For our clients and partners, Joe's appointment means an even sharper focus on the outcomes that matter, with a senior leader dedicated to ensuring our commercial decisions are aligned with the goals of the businesses we serve.

Please join us in congratulating Joe on this very well-deserved promotion.