Lost? Put your headphones in.

Take a wrong turn on clicky.co.uk and you won't get an apology. You'll get an iPod.

This page isn't on the playlist

That's the headline on our new 404 page. Next to it sits a white iPod Classic, earphones and all, ready to go.

You don't need to get lost to try it. Here it is: turn the wheel, press the middle and have a spin. That's all the instruction you're getting.

There are playlists. One of them is called Clicky 2007 ♥. If you were around in 2007, you already know what's on it (it opens with the song that was number one the day we started).

Why?

We started out in 2007, when everyone had one of these in their pocket. Mostly, though, we made it because we could. A 404 is the one page nobody expects anything from, which makes it the best place to show off a little.

Built by Sprint

The iPod was built by Sprint, the web development studio inside Clicky Group. The click wheel, the menus, the games and even the backlight were all built from scratch, right here in the browser. No plugins, no app, nothing to install.

It's the same team that builds our clients' websites, working side by side with our strategists and designers. WordPress, Shopify, Webflow, Laravel, Next.js or something completely bespoke... if you can dream it, we can build it. See what we build, from AI-native websites to Shopify stores.

Find it in the wild

It lives on our 404 page too. Type any made-up address after clicky.co.uk and you'll find it there, full size. Put your headphones in, have a spin and we'll leave the rest for you to discover.